Practical Research On Slow Live Broadcasting In China

In the current era of omnimedia,with the gradual upgrade of the Internet and mobile platforms,the TV industry has begun to undergo integration and transformation.The inherent single-architecture advantage of traditional TV live broadcasting is gradually weakening,while mobile platforms are beginning to occupy more live broadcast market shares,and continue to innovate in content and form,and another form of live broadcast-slow live broadcast has emerged.The emergence of slow live broadcast is another extension of the definition of "live broadcast".Slow live broadcast did not appear in 2020.It has no editing,monotonous pictures,long live broadcast time,and no host in the live broadcast process,which makes it not very popular with netizens in this fast-paced era,and it is not for the general public.Familiar.The special background of the novel coronavirus pneumonia epidemic in 2020 has enabled slow live broadcast to appear in the public’s field of vision and be accepted by the public.Although my country has made many attempts at slow live broadcasting,in general,slow live broadcasting is still a new thing in my country,and it has not yet reached the level of maturity and perfection.The propagation characteristics of slow live broadcasting,the problems exposed in existing practices and future development countermeasures are all worth clarifying the laws,summing up experience,and learning lessons.This article takes the slow live broadcast of the Central Video "Twenty-Four Hours of Epidemic" as the research object,and conducts an in-depth analysis of the practice of slow live broadcast in my country.This thesis is composed of five parts in total.The first part is the introduction.The introduction part summarizes the research background and significance,current research status,research ideas and methods,research innovations and deficiencies.The second part is to firstly define the related concepts of slow live broadcast,introduce its development process,and analyze its characteristics;then sort out the relevant practices of slow live broadcast in my country,which first introduces the practice attempts of major media in my country for slow live broadcast,and then focuses on Introduce the slow live broadcast practice of the central video "Twenty-Four Hours of Epidemic" selected in this article.The third part starts from four aspects of communication subject,communication content,communication channel and communication audience,and analyzes the communication characteristics of the slow live broadcast of the central video "Twenty-Four Hours of Epidemic".As far as the main body of communication is concerned,the CCTV APP provides a strong technical guarantee,and the use of UGC has brought a wealth of communication content;in terms of the communication content,there are mainly attempts to new forms of the content main body,content presentation to adapt to fragmented communication,The sub-columns bring the three characteristics of phased reports;in terms of communication channels,they mainly unite major platforms to attract traffic throughout the network,while using social media to achieve linkage communication;in terms of communication audiences,there are mainly "use and satisfaction" The three characteristics of strong demand,the full explosion of imagination and creativity,the awakening of subject consciousness and participation consciousness.The fourth part summarizes the impact of the slow live broadcast of "Pandemic Twenty-Four Hours",including: the right to participate in the whole process awakens the audience’s subjective consciousness,the warm companionship in special times relieves tension;establishes the expression and release of public opinion Channels provide a new way of public opinion supervision;it brings a benign interaction between the subculture and mainstream media,and the excessive penetration of the rice circle culture makes the audience’s focus deviate.The fifth part summarizes the related problems and improvement suggestions in the practice of slow live broadcasting in my country based on the previous analysis of the slow live broadcast of "Pandemic Twenty-Four Hours".The existing related problems are mainly manifested as: limited application fields;insufficient user stickiness;strong technical requirements;serious topics are circled.At the same time,based on the previous analysis,the possible development direction of slow live broadcasting in the future is proposed.In the future,Slow Live should actively expand its fields and innovate content;improve technology and strengthen supervision in order to achieve better and longer-term development.