Reserch On The Livebroadcast Of "CCTV News" From The Perspective Of Communication Ceremony

The COVID-19 outbreak accelerated the transition from "everything can be streamed" to "10,000 people can be streamed" suddenly,and the long-established live streaming economy ushered in a spurt of growth."CCTV news",as a representative of the mainstream media actively collaborating with each big electric business platform to coordinate the integration of all resources,have organization conducted 22 games with power recovery from region to region as the theme of a series of live with activity.The total sales in 5 billion yuan of above,the cumulative and reach more than 400 million help many unmarketable products out of the predicament of sales,As the first mainstream media platform to try live broadcasting with goods,"CCTV News" has achieved outstanding results with goods.The view for the theory in this paper,with the spread of the ceremony,in "CCTV news" broadcast with cargo as a case,analyze the characteristics of the ritual and symbolic live content interpretation,summarizes its spread ritual experience,and from the aspects of social culture,interactive,emotional interpretation "CCTV news" broadcast with goods of ritual significance,And the future development direction of "CCTV News" live broadcast with goods.CCTV News" completed the construction of ritual procedure,content,role,time and atmosphere through live broadcast,realized the ritual function of maintaining cultural and emotional identity,and achieved the dual goals of stimulating economic vitality and promoting the transformation of media integration.