Research On The Effect Of Media On Improving Farmers’ Knowledge Level

In rural society,using the function of media to improve the knowledge level of farmers is essentially a talent movement of farmers under the effect of media.In this process,farmers learn new knowledge and use it in practice.The purpose is to capitalize the knowledge of rural labor force,so as to achieve the result of Rural Revitalization,that is,to achieve "supporting intelligence and supporting technology".From the perspective of knowledge capitalization of rural labor force,this paper takes the media as the intermediary for farmers to acquire knowledge,and analyzes the "same and different" utility of various media on the basis of expounding their relationship and role.Then,by using the relevant data in CFPS(2018 national family tracking survey),this paper analyzes the media use,media use,media consumption of farmers in China Finally,combined with the theoretical and empirical analysis,it puts forward some suggestions and countermeasures.The results show that: first,different media have significant effects on improving farmers’ knowledge level.Second,the relationship between the media is not mutually exclusive and competitive,so the media utility does not need to pursue essential differences.Third,farmers’ own problems are related to the essential development of their research.Fourth,the rural media environment affects the effectiveness of the media.Fifth,the integration of new and old media in rural areas is prominent.The main conclusions of this paper are as follows:(1)the prerequisite of agricultural and rural upgrading is the upgrading of farmers,so the improvement of farmers’ knowledge level is the key to the future development of agriculture and rural areas,because the knowledge level contains many aspects of ability,and it is also the capital that farmers can rely on.(2)The concept of new media is keeping pace with the times,which is pushed out with the development of society.However,we can’t study the stage utility of "new" media blindly,so each media is inseparable,only the force at different points is different.(3)The problem of farmers is universal and relatively stable,so in this paper,we focus on the concept of a set.(4)Therefore,the essence of education is practical,so with the continuous deepening of education reform,the highest degree can become a new method to measure the knowledge level of farmers,because exploring the basic point is the fundamental to find a breakthrough in research.(5)Combined with practice and social development,media is a new way to effectively integrate the achievements of poverty alleviation with rural revitalization.