QoE-Based Visual Research On Social Media APPs Of Generation Z

From spreading news and social comments,to keeping in touch with relatives and friends and venting emotions,social media apps have become our indispensable medium in this era and a basic way for people to understand the world and the surrounding environment.Visual design is an important part of social media apps,and is a key factor in perceiving usability,interactivity,and overall evaluation of user interfaces.As aborigines of the Internet,Gen Z has gradually become an important user group of social media apps,and its user experience requirements are also increasing day by day.Therefore,exploring the visual research of Gen Z social media apps has far-reaching practical valueThis article focuses on the characteristics of Generation Z and the visual elements of social media apps and the quality of user experience.It discusses the user-level influencing factors in the quality of user experience(QoE),and derives the characteristics of its user groups by analyzing the attributes and characteristics of Generation Z;Then analyze and summarize the performance and principles of the visual elements of social media apps,and summarize the visual quality evaluation criteria and requirements for social media apps on the basis of the integration of the experience tendency of the Z generation;take the visual design elements of social media apps as the basic theory,Centering on the experience and demand preferences of the Z generation,construct a social media APP visual quality experience evaluation model for the Z generation.Then,the fuzzy analytic hierarchy process in QoE is used to construct a criterion judgment matrix,and the weight value of the evaluation index is calculated according to the judgment matrix,and the obtained weight values are sorted.Finally,the two sets of social media APP visual design schemes are tested and user surveyed,and the consistency of the comparison results is verified to verify the feasibility of the model and provide a theoretical basis for the visual performance design of the Z generation social media APPs.