| With the rapid development of China’s economy,people’s living standards have been greatly improved,and their spiritual and cultural needs are also increasing.As the carrier of regional culture and history,Museum has become one of the important choices of people’s cultural consumption.Museums are becoming more and more popular.With the rise of museum tourism,museums have changed from displaying cultural relics only in exhibition boxes to one-way dissemination of culture.Continuously innovate the mode of communication and launch cultural and creative products with their own characteristics.In today’s cultural context,as a new concept derived from intellectual property economy,cultural IP has promoted the transformation and innovation of various industries in the cultural market and created many complete industrial chains with cultural connotation.IP development has become an effective way to create world-class cultural symbols and enhance the soft power of national culture.It has also become an important factor in the development of cultural industry.The combination of Museum and cultural IP widens the path and channel of Museum Cultural Communication,which not only shortens the distance between the communication subject and the audience,but also leads to the spiritual touch and emotional resonance of modern people.In the era of modern new media,it has opened up a road of smart Museum.Among them,museum IP has created unique cultural and creative products,realizing the win-win of Museum Cultural Communication and economic benefits.Taking Qingdao Museum as the design practice object,this paper develops Museum IP cultural and creative products to make people deeply understand the cultural connotation behind cultural relics,accelerate the development of Museum Cultural and creative industry,and popularize museum culture into people’s daily life.It has also become an important means to shape people’s cultural self-confidence and spread cultural value.With the help of the cultural and economic value of Museum IP,it provides an operable and practical new path for the cultural and creative development of Qingdao Museum. |
