| As a form of presentation that has been re-emphasized after the extreme development of Internet product content,motion effects have attracted the public’s attention with excellent ideographic ability that distinguishes it from static graphic content with limited and single performance,bringing users a new way of improving experience.This new form relies on the development of the 5G era to improve the network transmission efficiency and storage interaction,has become a powerful means to improve user experience and enhance product recognition.However,the study of how to improve the user experience through motion design still lacks systematic theory.In this project,I’ll chose to study the motion design of mobile interfaces and explore how to improve the user experience of products.The effect is studied from both the product and the user.First,starting from the user needs of the mobile terminal,Maslow’s demand hierarchy theory is used to analyze the emotional needs of users and sort out the corresponding value embodiment of the effect at each demand level.Secondly,from the product itself to the principle of user interface design research,the use of existing literature and mature cases,from the user experience and interface ease of use of the two aspects of the study of the dynamic effect in the interface of the way and rules,to find the dynamic design to the user experience and visual opportunity points,through the user’s research,analysis of data after the development of the experience dimension of its motion design.Then,starting from the process of product interface design,the entry point of the motion design mapped in each level is found from the five elements of user experience.According to the product and the user’s usage scenarios,the systematic design specifications are formulated and applied to the actual Internet editing tool product optimization design cases.After the design is completed,the designed content is subj ected to AB testing and usability measurement questionnaire analysis,and finally the data obtained by the experiment is analyzed to verify the impact of the design process on the ease of use of the product.The results show that the motion design using this design process is conducive to improving the ease of use of the product,improving the user’s operational efficiency and reducing the user’s learning cost and cognitive cost.The study is designed based on the optimization of actual Internet editing tools,which enriches the theoretical research of dynamic design at the user experience level,and has reference significance for enterprises to use dynamic design to improve the user experience of products. |