Research On The Problems Of Internet Ideological And Political Education Of College Students

The rapid development of Internet information technology has promoted the renewal,convergence and integration of various media,and has gradually shown a development trend of multi-functional integration.Under this trend,different media penetrate and influence each other and face the future development together,and the era of media integration is quietly coming.In the dynamic media environment of the age of integrated media,the online psychology and online behavior of the college student user group in the early stage of adulthood are also in a process of constant change,relying solely on the communication mode of the past online media to carry out online ideological and political education for college students Work has little effect.Facing the various challenges brought about by the era of media integration,promoting the integration of media integration and college students' online ideological and political education is directly related to the effective communication and sustainable development of college students' online ideological and political education.In this media revolution triggered by new technologies,college students' online ideological and political education has gradually shown different characteristics from previous college students' online ideological and political education,mainly in the four aspects of empowerment,segmentation,mobility and fragmentation.At the same time,the advent of the era of fusion media has brought about the development dilemma of the weakening of the discourse power of educators,the indulgence of education target media,the fragmentation of educational information,and the loud noise in the education field.The main reasons for the development of college students' online ideological and political education are: the self-empowerment of users under the empowerment of Internet technology,the uneven media literacy of the “dual subject” of education,the lag in the construction of online education platforms,and the lack of online education guarantee mechanisms.The new media environment created in the era of media has made college students' online ideological and political education face unprecedented challenges.To solve the many problems that college students' online ideological and political education has generated in the era of media,it is necessary to understand,understand,and use the era of media.Concept,content,platform,technology,organization,channels and many other categories,based on the law of integrated media communication,the law of ideological and political education,and the law of university generation and growth,we can solve the problems and adversities we face in a targeted manner,and better promote the network thinking of college students The sustainable development of political education in the age of media.First,update the concept of online ideological and political education,and inject new blood into Internet thinking on the unwavering basis of "three-dimensional education".This is the primary and prerequisite for the choice of countermeasures.Second,enrich the content of online ideological and political education for college students through the modern interpretation of traditional culture,the selective absorption of international culture,and the mainstreaming of popular culture.This is the core of the strategy.Third,the key to the selection of countermeasures is to expand the new frontier of integrated media education by developing university-integrated learning platforms,making good use of mainstream micro-media,and establishing a university integrated media command center.Fourth,by mastering the discourse power of college students' online ideological and political education,giving full play to the role of college students' "Internet opinion leaders",and realizing the modernization of discourse paradigm to harmonize the discourse field of online ideological and political education,this is the basis for the choice of countermeasures.Fifth,build a community of media-integrated education by enhancing the professional ability of educators in integrating media,cooperating with organizations to allocate resources,forming a circle of friends or ethnic group networks,which is the fundamental or pillar of the strategy choice.