Research On Micro Media Ideological And Political Education Of Contemporary College Students

The continuous development of network digital technology promotes the rapid arrival of the era of micro media.A large amount of information is spread through micro media tools represented by micro blog and wechat,which has become an important carrier of people's daily communication.Micro media presents a new way of Ideological and political education for contemporary college students,changes the traditional mode of Ideological and political education,and promotes the progress of Ideological and political education for contemporary college students.However,the micro media information is miscellaneous,good and bad,and a large number of negative information also plays a role in disintegrating and destroying the ideological and political education of college students.Therefore,it plays an important role in cultivating the correct "Three Outlooks" of college students and consolidating the ideological security of our country to actively deal with the negative impact of micro media and use it to construct a new path for the ideological and political education of contemporary college students.On the basis of General Secretary Xi Jinping's important exposition on Ideological and political education,Marx's inculcation theory and related theories of micro media communication,this paper expounds the connotation,characteristics and functions of micro media ideological and political education from the perspective of micro media and based on the research results at home and abroad.This paper analyzes the necessity of using micro media to strengthen the ideological and political education of contemporary college students.At the same time,based on the actual investigation,this paper comprehensively reveals the problems existing in Contemporary College Students' Ideological and political education through micro media,and analyzes the reasons for the problems existing in Contemporary College Students' Ideological and political education through micro media.On this basis,with reference to some foreign advanced research results and ideas,combined with the actual situation of Ideological and political education in Colleges and universities in China,this paper deeply discusses the opportunities and challenges brought by micro media for ideological and political education of college students,expounds the internal relationship between micro media and ideological and political education of college students,and puts forward some countermeasures to strengthen ideological and political education of College Students under the background of micro media,Hope to help and guide college students to establish a correct world outlook,outlook on life and values,promote the all-round development of contemporary college students,and provide useful reference for further strengthening and improving the ideological and political education in Colleges and universities.This research has distinct characteristics of the times and practice.In the process of using micro media to carry out ideological and political education,we must cultivate the good habits of contemporary college students who are good at using micro media,skillfully run through the content of Ideological and political education,effectively play the positive role of micro media,and truly improve the effectiveness of Ideological and political education of college students.