The Influence Of Internet Public Opinion On Ideological And Political Education In Colleges And Universities Research

Internet public opinion is the discourse expression of the publics social emotions,attitudes,needs and opinions on the Internet whose communication subject,communication content and function have close logical connection with ideological and political education in colleges and universities.With the development of Internet technology,ideological and political education in colleges and universities has been significantly affected by Internet public opinion.On the one hand,colleges and universities have more abundant resources and content when carrying out ideological and political education;On the other hand,great changes have taken place in the educational environment of colleges and universities and students values.Under the background of Internet public opinion,colleges and universities must formulate effective countermeasures,and improve the effect of ideological and political education.In terms of the basis that the society exists in the dialectical relationship theory of social consciousness,the guiding principle of ideological and political work,the acceptance theory of ideological and political education,the opinion leader theory and the silent spiral theory,the form of questionnaire was adopted in the paper according to the current situation of university students Internet public opinion to study the influence of Internet public opinion on ideological and political education in colleges and universities.Its positive effects are as follows: Enriching the teaching content of ideological and political education;Enhancing the attraction of ideological and political education;Improving the subjectivity of university students participation in Ideological and political education.The specific manifestations of its negative effects include that: The values of the objects of ideological and political education are impacted;The Internet space of ideological and political education in colleges and universities is lost;The discourse power of ideological and political education is weakened;Negative Internet public opinion information destroys the environment of ideological and political education in colleges and universities;The development and application of multimedia technology challenge the ideological and political education.On this basis,this paper summarizes the causes of negative effects.The results show that: University students ability to distinguish public opinion information is not strong;There is a vacancy in the management of ideological and political education in colleges and universities;The discourse expression ability of traditional ideological and political education is insufficient;Colleges and universities lack a sound guiding mechanism of Internet public opinion.In the paper,paths to deal with the negative impact of Internet public opinion have been put forward: First,university Internet public opinion work team shall be established from three aspects of university management,teachers and student cadres.Second,the discourse power of ideological and political education in the network era shall be strengthened to enhance ideological and political teachers Internet media literacy,grasp the opportunity of network discourse of ideological and political education,transform the network discourse mode of ideological and political education,and shape a friendly and vivid network discourse style of ideological and political education;Meanwhile,guiding mechanism of Internet public opinion in colleges and universities shall be sound to found information research and judgment mechanism,improve information feedback mechanism and perfect emergency linkage processing mechanism;Finally,College students' network public opinion discrimination ability,network moral education,mental health education and law publicity and education shall be intensified to set up correct network values.