Research On The Application Of Tiktok In The Ideological And Political Education In Colleges And Universities In The New Era

The report of the 19th National Congress of the Communist Party of China put forward a new historical orientation for China's development-socialism with Chinese characteristics has entered a new era.With the continuous innovation of ideological and political education,ideological and political education in colleges and universities in the new era has new connotations and characteristics.The new era is the era of big data,and the development of the Internet and information technology has improved people's living standards.After satisfying the consumption of basic living materials,people began to pursue a high-quality,high-quality enjoyable life.Because of this,in order to meet these needs,a large number of entertainment software has emerged,and Tik Tok is one of them.Tik Tok is loved by people because of its short time and satisfying people's relaxation mentality under tension.As the influence of Tik Tok continues to increase,the living conditions and social concepts expressed in various types of video content have a greater impact on the formation of college students' ideological concepts.Among them,the educational problems embodied by Tik Tok and the functions and forms of Tik Tok have reference value for the innovation and development of ideological and political education in colleges and universities.However,college students have not formally entered the society,and their thoughts and concepts of right and wrong are not yet mature,and they are easily misled by negative information from the outside world.As the most influential media in today's society,Tik Tok,coupled with the complexity of its video content,can easily spread some negative content that is not conducive to the development of college students.Under such circumstances,Tik Tok operators should strengthen the supervision of Tik Tok content and shoulder their social responsibilities;colleges and universities need to station in Tik Tok,open an official account on Tik Tok,lead the main theme of society,and strengthen the construction of ideological and political education;college students themselves should be strict Ask yourself to use Tik Tok and other relevant online media with a positive attitude.The impact of Tik Tok on people cannot be ignored,but at present,there are relatively few research results on the combination of Tik Tok,a communication medium,and ideological and political education in colleges and universities,and there are almost no master and doctoral papers.Therefore,the article is divided into four chapters on the basis of consulting related works and documents on ideological and political education.First of all,the introduction part explains the purpose and significance of the research,and analyzes the current research status of ideological and political education and Tik Tok in colleges and universities at home and abroad,the research content,methods and innovations of the thesis.Secondly,it explains the concepts and characteristics of Tik Tok and ideological and political education in colleges and universities in the new era,and draws on the latest data from the Internet and related documents of ideological and political education in the new era as the narrative basis,and summarizes the characteristics and development of Tik Tok's users.History and new characteristics of ideological and political education in colleges and universities in the new era.Thirdly,the positive and negative effects of Tik Tok on college students and ideological and political education of colleges and universities are analyzed through questionnaires,and real data are used to understand the specific situation of college students using Tik Tok.Finally,the application of Tik Tok in ideological and political education in colleges and universities,and from the three aspects of college students,ideological and political educators,and educational methods,the characteristics,functions and forms of Tik Tok are proposed for the development of ideological and political education in colleges and universities.Countermeasures and suggestions.