Research On Alienation Of Human Against The Background Of Big Data Technology

In the Internet era,a large amount of complicated data has been produced by human beings,and the previous data processing technology can no longer meet the practical needs of people.Big data technology arises at the historic moment and is widely used,making people feel a lot of convenience.But behind this convenience,people are also alienated by big data technology.In his alienation theory,Marcuse explained that technology alienated and controlled people in all directions,forcing people to be in a unidirectional state.At present,people are immersed in the comfort brought by big data technology.The one-dimension state of people is strengthened by big data technology,and the alienation state is deepened and expanded accordingly.Based on Marcuse alienation theory,this studies the alienation of human beings with big data technology,combines the unidirectional state of human beings with the big data technology and its application practice,searches for the cause of alienation,and expands the thinking of the alienation of human beings with big data technology.On the other hand,it can further deepen the understanding of alienation,guide us to be vigilant and transcend the one dimensional of human,and promote the all-round development of human.The alienation of people with big data technology is manifested in the false needs of accurate manufacturing,the formation of circular cognition,and the digitalization of the way of human existence.This leads to the weakening of human subjectivity and the deepening of the consequences of the single.There are many reasons for the formation of these manifestations and consequences.Marcuse attributed the cause of alienation to technological totalitarianism in his theory of alienation.However,the big data technology is different from the previous technology,and the specific situation of alienation is also different.Marcuse’s theory also has some defects.Combined with the characteristics of big data technology,this paper systematically analyzes the causes of alienation,and concludes that there are three main reasons for the formation of alienation of people with big data technology: suppression of negation by technology,maintenance of technological rationality,and coupling of technology and capital.It is driven by the logic of capital to emphasize that human alienation is rooted in labor alienation,and then to find the cause of alienation from the source of economy,especially digital capital under the big data technology.This paper holds that the salvation of alienation has theoretical inevitability and practical possibility.The application of the characteristics of big data technology has duality,which not only causes alienation,but also contains the power to overcome alienation.The diversity of big data technology can help to explore the laws of inevitability;Its openness can increase the freedom of communication;Virtual reality composed of big data technology can enrich people’s aesthetic experience.Therefore,the specific practical path of alienation salvation includes the following points.First of all,we should treat the authority of technology correctly,give full play to the power contained in big data technology,and promote human freedom.Secondly,comprehensive and free development should be emphasized,and critical consciousness should be strengthened to avoid being controlled by technology due to excessive worship of big data technology and excessive pursuit of interests.Finally,social supervision should be strengthened to regulate capital expansion and reduce the synergy between technology and capital to aggravate human alienation.