Research On Sports Tourism Resources In Longshan County Based On Analysis Of Tourist Behavior Intention

The core elements of tourism activities gradually turn to the integration of sports and tourism,and the integration of the two will drive the economic growth of the tourism industry for a long time.The integrated development of sports and tourism is conducive to enhance the competitiveness,promote the promotion of sports tourism products,strengthen the understanding of local tourists,and is more conducive to the successful upgrading and transformation of sports tourism resources to the tourism industry.The higher the degree of integration of the two,the more refined the overall tourism industry will develop,the higher and the faster.The integration of sports and tourism is the general trend of development.The permeability,innovation and infinity of sportsmanship will amplify the value of the tourism industry itself.The process of the integrated development of sports and tourism is also the inheritance and development of the sports natural resources and the traditional national sports culture.In recent years,the tourism industry has also gradually flourished,encouraging and guiding the development of sports tourism resources,and further promoting the development of local tourism economy.Longshan county as the border of Chongqing,is traffic arteries since ancient times,with rich natural sports tourism resources and a long history of national traditional sports tourism resources,based on the actual needs of tourists and evaluation,the development of sports tourism resources is the key to the development of longshan county tourism,is the inevitable choice to promote economic transformation and upgrading.First of all,author of this paper mainly adopts the research methods of literature,questionnaire,field investigation,field investigation and combing statistics to make in-depth field investigation and obtain intuitive first-hand information and rely on the latest authoritative literature.Then,by sorting out the current development status of sports tourism resources in Longshan County,its general situation and characteristics of sports tourism resources,etc.it analyzes tourists’ behavioral intentions,In view of the evaluation,combined with the actual situation of sports tourism resources in Longshan County,this paper puts forward the strategic countermeasures and suggestions for the development of sports tourism resources in Longshan County.(1)Longshan County’s unique resource advantages,increasing external awareness and consumer health awareness provide support for the development of sports tourism resources;sports tourism,sports tourism resources,insufficient publicity,professional gap,fierce competition in surrounding areas need to find funds,features,publicity and talents.(2)The core quality and auxiliary quality in the development evaluation of sports tourism resources do not affect tourists of different ages,occupation,monthly income,education level and residence;catering quality,traffic quality and accommodation quality do not affect tourists of different genders;tourists of different genders affect the external environment of sports tourism resources,and female tourists pay more attention to tourism than men.(3)The core quality,auxiliary quality,perceived value,satisfaction,attraction,complaint intention,recommendation intention,travel intention and revisit intention in the development evaluation of sports tourism resources do not have a significant impact on tourists with different educational levels;Core quality,attraction,perceived value and recommendation intention will have an impact on tourists of different genders;Female tourists want more experience during sports travel than men,Attention and expectations of the overall investment will be higher;Attraction affects tourists from different incomes and from different places of residence,The higher the income,the higher the tourists have expectations for local tourism,The stricter the judgment of recognition is,The higher the attraction of tourism resources,The corresponding tourists in sports tourism is stronger;Complaining about intention and satisfaction will have an impact on tourists living differently,It shows that the overall satisfaction of local tourists is low,With the heart of the ideal tourism place there is a certain gap.(4)Based on the intention and behavior of tourists combined with the empirical conclusions,From strengthening the intellectual support,To promote tourism development and increase intention,highlight key business forms,To integrate innovation and development to promote the intention and improve the network system,To improve the intelligent development to promote the intention,improve the network system,To improve smart development to promote intention and enhance industrial momentum,To lead the development of characteristics to promote the intention,enhance the regional image,Strong intention to develop by brand marketing,to ensure product quality,To stabilize the intention of market supervision and development,and optimize the industrial layout,With scientific planning and development to increase intention and improve funding guarantee,Optimization strategies for the development of sports tourism resources in Longshan County.