Study On The Practice Of Tea Tourism Integration In Menghai Yulin Company

In recent years,with the advent of a series of new social trends,such as industrial integration,rural revitalization,cultural tourism integration,etc.,the integration of tea tourism has become a development trend.The integration of tea industry is rich in connotation,and the product form involves many aspects.The development of tea tourism integration is the inherent demand of the development of tea industry and tourism industry,which is of great significance to the promotion of industrial upgrading and transformation,and also of great value to the realization of rural revitalization.However,in the current development of tea tourism integration,there are a series of problems.How to integrate,how to develop,and the coexistence of opportunities and challenges are the current situations faced by tea tourism integration in China.As a benchmark enterprise of tea tourism integration,Menghai Yulin company constantly explores new formats of tea tourism integration in the process of developing tea tourism integration,and forms an industrial tourism with the whole process of tea making.The new formats of tea tourism integration with the construction of Mid-levels Hotel as the core have fully realized the new development of tea tourism industry.It is of great practical significance and far-reaching historical significance to strengthen and do well the integration of Chinese tea tourism in the future.From the perspective of ethnology,this study studies the integration of tea tourism from the perspective of cultural tourism industry and market.By using literature research,case study,interview and other research methods,the development concept,development mode and experience of the integration of tea tourism in Menghai Yulin company is sorted out,and the development model of the integration of tea tourism in Menghai Yulin company is clarified.This study holds that in terms of developing the concept of tea tourism integration,the a Menghai Yulin company realized the deep integration of tea industry and tourism industry by integrating multiculturalism,production process and management methods,gradually eliminated the barriers between the two industries,and realized the mutual integration between industries.On the development mode of tea tourism integration,the integration of tea mountain environment with eco-tourism,the story of "tea man" with cultural experience tourism,the tea making process with industrial sightseeing tourism,and the tea manor with Raise holiday tourism have formed a new format of tea tourism development,and explored a development route that is in line with the actual situation of our company.The effective mode and path explored by the ancient tea houses in the rainforest in the integration of tea tourism has certain reference significance for the research of tea tourism integration,and provides a new development mode of cultural industry for all tea-producing areas.