Research On The Integration And Development Of Rural Characteristic Handicraft Industry And E-commerce

The rural traditional handicrafts industry in China has a long and brilliant history.The rural characteristic handicraft industry,as an important industry with great cultural characteristics,has a very important implication for the development of our national culture.At present,the development of rural handicraft industry in China is not yet mature,and the industry development is facing severe challenges and problems.For example,the scale of rural handicraft industry is not strong enough,the attention and support of local governments is not big enough,and it faces the problem of poor sales of handicrafts.At the same time,China’s e-commerce industry is booming,the scale of development is growing,and the degree of integration with related industries is strong,and it is extremely flexible.Thinking about how to make the rural handicraft industry and the characteristics of electricity supplier integration and development,handicraft industry and business integration to solve development problems,to grasp the new opportunities of fusion development good rural characteristics of the handicraft industry and business,has become a new direction for China’s rural crafts industry transformation and upgrading.This paper selects the He nan Huaiyang ninigou industry as an example,to analyze and study the Huaiyang clay dog is a kind of clay handicrafts,has been included in the list of national intangible cultural heritage,intangible cultural heritage is the precious cultural information resources,has an important value,also is the witness of history.Therefore,in-depth study of the development of integration problem of rural crafts industry and business industry,and based on the theory of industrial convergence measurement industry integration index,puts forward some countermeasures and suggestions of fusion development of China’s rural handicraft industry and the characteristics of the electricity supplier,to promote China’s arts and crafts industry and business integration,promote the development of rural handicraft industry characteristics in the new period,protection and utilization of intangible cultural heritage,precise poverty alleviation strategy,comprehensive and coordinated development of the significance of sustainable economic and cultural major.This article uses the literature analysis,survey research,empirical analysis and case analysis method,by combing the industrial integration and handicraft industry research literature,combined with the electricity supplier,industrial integration,collaborative development theory,combined with China’s rural handicraft industry’s own characteristics,through the analysis of the status of the development of ninigou handicraft industry in Huaiyang,advantages and weaknesses,opportunities and challenges of integration and Development Research of Huaiyang ninigou handicraft industry and business,and finds out the main problems facing the development of the electricity supplier integration.Beh Finn Dahl index is used to test the integration of clay dog industry and electricity supplier.The degree of industrial convergence is calculated,and the degree of integration of clay dog industry and e-commerce is analyzed.Finally,through the Shandong Zhangqiu iron industry integration of Jingdezhen ceramic industry,combing the Jiangxi electricity supplier development experience,put forward the "ride + built" handicraft industry business platform,improve the handicraft industry organization degree,strengthen rural crafts propaganda,protection of heritage skills,cultivate compound talents,establish brand awareness,strengthen the main measures of five aspects of patent protection,strengthen the rural handicraft industry and the characteristics of electricity supplier integration and development,promote the development of rural handicraft industry,this is the promotion of China’s rural folk culture characteristics,plays an important role in promoting economic development in rural areas.