"PAGODA" Fruit Flavor Series Children’s Food Packaging Design

According to data from the National Bureau of Statistics,children’s consumption in urban my country currently accounts for 68% of the total household expenditure,of which food consumption accounts for the main expenditure.According to incomplete statistics,the annual growth rate of my country’s children’s food market is nearly 20% higher than that of other products.And due to the implementation of the three-child policy,the proportion of children will also show an upward trend.This result has undoubtedly created a huge consumer market for children.However,as far as the current domestic children’s food packaging is concerned,there are still some problems in the design,such as: unreasonable color matching,weak correlation between the cover and food,and the lack of interest in the overall packaging.These problems will eventually lead to the lack of bright spots in the packaging style,thereby losing market competitiveness.As an industrial company selling mid-to-high-end fruits,Pagoda can take advantage of its unique brand advantage to launch a new series of fruit-flavored children’s food packaging to expand its market share in the children’s snack industry.Therefore,this subject is designed with the "Pagoda" fruit-flavored series of children’s food packaging,including the IP design of the brand image,the font design and the packaging design of the food.Considering that the new consumer group is mainly children,in the design process,children’s aesthetic preferences are often used as reference elements.For example,the cover design should try to make the picture playful and interesting.In the selection of colors,some high-saturation colors are used for matching.In terms of font design,round and smooth curves are used for creative design.