A Study On The Interest Of Children 's Food Packaging Design

With the development of commodity economy and the improvement of living standard,people’s demand for food quality is higher and higher. The food is no longer simply to eat for the purpose, but more emphasis on spiritual needs. As a result, the packaging has been a part of the product, its function has been from the initial protection of goods, easy to carry, and gradually developed into an effective means to promote competition in the market.As a special consumer group, children play a more and more important role in the consumer market. Children’s food in the market share of the increase in sales, the market competition is increasingly fierce. In order to attract more children’s consumer groups, children’s food on the package into the interesting elements, with the cartoon shape, interesting graphics, bright colors to attract the attention of children’s consumers.In this paper, from the perspective of children of consumers of first analysis the general characteristics of the children’s consumption psychology, and detailed analysis of children’s consumption psychology changes in different age stages and then to explain the connotation of interesting design and methods; finally, in-depth analysis of children’s food packaging design of interesting applications, through color, graphics, text, visual elements to reflect the interest of food packaging. This paper focuses on the analysis of the excellent cases of children’s food packaging at home and abroad, from which to tap the interesting design language of food packaging, hoping to provide some inspiration for China’s children’s food packaging.