Research On The Application Of Ink Elements In Packaging Design

As an important part of Chinese traditional culture,ink painting is widely used in the field of modern design by designers because of its local characteristics and oriental charm,and is widely praised.The reasonable application of ink and wash elements in tea packaging design can make tea packaging with Chinese traditional ink and wash charm shine on the world stage,show Chinese tea culture and promote Chinese traditional culture,which is a national innovation of modern packaging design.This paper attempts to study how ink and wash elements can be better used in tea packaging design,explore the correct creative theory and application methods,and realize the mission and ideal of inheriting and carrying forward Chinese traditional art and culture through the packaging industry.The main research contents and conclusions are as follows:The first part,focusing on the innovative application of ink and wash elements in tea packaging design,introduces the subject and research background,the purpose and significance of this study,the research status at home and abroad,and the research content and framework.The second part firstly analyzes the application characteristics and reasons of ink and wash elements in tea packaging design,and provides corresponding support for the argument of this paper.Secondly,from the artistic conception,pen and ink,composition of Chinese ink painting,this paper makes an in-depth analysis,summarizes the design ideas and directions of all aspects,and makes a more in-depth demonstration and discussion on the arguments.Finally,the application status of ink and wash elements was analyzed,and combined with actual cases,the design principles and key points of ink and wash elements in tea packaging design were summarized according to the above contents,and some specifications and suggestions were put forward for the application scale of ink and wash elements.The third part,from the perspective of combining theory with practice,carries out the graduation design practice "Xinchachun" brand packaging design.Firstly,the market and packaging of Xinyang Maojian tea were investigated and analyzed,and the misunderstanding of packaging design of Xinyang Maojian tea was pointed out.Through investigation and questionnaire analysis,the packaging design orientation of Xinyang Maojian tea was defined.Secondly,the brand of "Xin Cha Chun" is proposed for Xinyang Maojian tea,and its brand packaging design is carried out.Combining the product characteristics and humanistic characteristics of Xinyang Maojian tea,at the same time,the consumer psychology and consumer demand of the target consumers are deeply explored,and the integration and application of ink and wash elements is the core,and the inner appeal of consumers is the foothold,so that ink and wash elements are applied to tea packaging.In the process of development,ink and wash elements have formed unique artistic language and presentation.The combination of artistic conception,pen and ink,composition and other elements with packaging design can endow packaging with new style and visual effect,so as to maximize the display of national cultural spirit while innovating packaging design structure,and promote product packaging to win greater advantages in market competition with more national localization style.