| In recent years,with the acceleration of the process of economic globalization,many domestic and foreign enterprises have made themselves from difficulty situation with optimizing their business models.Xiaomi enterprises have made their enterprises successful by optimizing their business models.If enterprises want to maintain a sustainable and profitable development,they have to optimize their own business models.The enterprise also finds out the optimization plan from the factors of customer segmentation,products and services,key businesses,core resources,important cooperation,channel channels,customer relations,cost structure and revenue sources.At the same time,the enterprise also needs to deeply understand the internal logic of these factors.Find out the problem and optimize your business model.Therefore,in view of the importance of business models to enterprises,the optimization of business models has become the focus of business circles.That is significant for company’s development.Based on the Osterwalder business model theory,this thesis analyzes the current situation of Kunshan Rui Enbo Craft Gifts Co.,Ltd.And also,based on literature review,questionnaire survey,data analysis and interview,combined with the value co creation theory,it put forward business module optimization plan.Basing on research,we find that the success and development of enterprises are inseparable from the optimization of all aspects of the business model.The business model optimization scheme mentioned in this thesis is in line with science and technology.The development of science and technology contributes to the optimization of business models and the introduction of intelligent voice systems.The integration of new social media and the shift of more users’ attention to product purchase from offline to online have also promoted the company’s business model optimization direction from traditional to new social media,and for company’s operation,the involvement of online celebrity has drawn the increase of customer attention,which has also driven the improvement of revenue sources.The business model of core resources and important cooperation was further optimized.The introduction of intelligent systems is conducive to improving customer relations,and the integration of technology content is conducive to strengthening the technical barriers of enterprise products,so as to further optimize the business model at the key business level.This thesis puts forward optimization countermeasures for the original business model of Kunshan Ruienbo Arts&Gifts Co.,Ltd.,and proposes new media marketing methods and business model optimization plans for new media to maintain customer relationships,with regard to the establishment of a bridge between enterprises and customers through new media channels.However,business module operation can not be separated from the safeguard measures.This thesis proposes the safeguard measures of artificial intelligence,and at the same time,it also leads from the third party,so as to ensure the increase of the customer visits of its website clicks which is conducive to its company’s ranking in the top of the search engine,and can also increase the enterprise’s exposure.The establishment of branch-company’s supervision system can help enterprises control their shipping costs and ensure goods arrival in time.The thesis offer reference for future research on company from Gift industry. |
