| At present,with the rapid development of beverage and food industries,the hygienic requirements of packaging materials are getting higher and higher,polyester bottles have been widely used in packaging field due to their superior performance.In recent years,the production capacity of PET has increased rapidly,and the market supply has gradually exceeded the demand growth rate,in addition,tourists are relatively concentrated,in order to compete for downstream customers,the competition among PET enterprises has become increasingly fierce.While the overall productivity concentration of polyester bottle industry is relatively high,and the overall profit level of the industry is narrowed,in order to occupy an advantageous position in the fierce competition,at the same time to expand the domestic market share,reduce the company’s loss and even maintain the profit status,what business model should be adopted to maximize the company’s profit has become an important issue.Whether from various business model concepts inspired by the global Internet economy to the change of business model arising from multinational corporations,the shadow of business model is everywhere,whether at home or abroad,whether in theory or in business circles,the systematic understanding of business model is gradually improving.In this paper,a business model suitable for the current economic environment is put forward for the management practice of polyester bottle enterprises by using relevant theoretical methods.In this regard,this paper first combs the rise and current situation of the PET industry,the upstream and downstream development of the PET industry and the development trend of this industry market,predicts the market size of PET,upstream and downstream pattern changes,polyester bottle application and supply and demand changes,analyzes the advantages and characteristics of the major enterprises in this industry,analyzing the advantages and business.The advantages,disadvantages,opportunities and threats of the YC Company were analyzed..On this basis,this paper summarizes the preconditions of business model design,analyses business models of major competitors,and proposes and designs the business model of polyester bottle enterprises based on large customers.Finally,the safeguard measures of business model are put forward. |