Research On Financial Risk Assessment And Control Of SANFO

As our country’s economy is experiencing the fastest growth than ever,people’s living standards improve by leaps and bounds.Instead of being barely fed and clad,Chinese people are pursing some higher level of life.People’s demand for outdoor entertainment and sports and fitness activities has become more and more vigorous,and the sports industry has also prospered.The prosperity of the industry will intensify the competition and friction of enterprises in the industry,and the financial risks faced by enterprises will also be magnified;Coupled with the sudden outbreak of the new crown epidemic,all outdoor activities have been controlled and restricted,many enterprises have been forced to enter the stage of closure,and the lack of revenue sources has led to a large number of enterprises facing the risk of capital turnover difficulties and capital chain breakage,and the financial situation of enterprises has deteriorated.Therefore,it is urgent to evaluate the financial risk of sports enterprises,identify the existing financial risk problems and evaluate the size of financial risk,and accordingly propose specific solutions and preventive measures.This paper intercepts the financial data of SANFO from 2017 to 2021 to study its financial risk level.It finds that the enterprise has certain risks in financing,investment,operation and other aspects.Based on the financial data,analysis of the changing financial indicators has been made.The system of financial risk evaluation model has been built by entropy weighted TOPSIS method.Through horizontal and vertical comparative analysis,based on the quantitative ranking of the financial risk of SANFO in recent five years and the current financial risk level of the enterprise in the industry,it is believed that the financial risk level of SANFO is relatively high and its financial situation is at the middle or lower level in the industry.Ultimately,the financial risk control scheme of SANFO is discussed based on the results of financial risk evaluation,and proposed corresponding financial risk control measures such as improving the debt-paying ability of enterprises and strengthening the management of investment projects.Taking SANFO as an example,this paper analyzes its financial risk level by using literature research,case analysis,entropy weight TOPSIS and other methods,aiming to improve SANFO’s financial management level,improve its financial risk response ability,and provide reference for sports enterprises’ financial risk evaluation and control.