Application Of Yongzheng Pastel Porcelain Decoration In Contemporary Ceramic Design From The Perspective Of Cultural Semiotics

In the course of China’s long history and culture,ceramic art is indispensable.It is not only an important part of Chinese traditional culture,but also an important carrier of the integration of tradition and modern civilization,with rich historical,cultural and artistic research value.With the rapid development of social production and life,a huge mass of the third class has been formed,resulting in a huge amount of social demand for ceramic products.Due to blind production,production cost and other objective reasons,the cultural attribute of contemporary ceramic products is missing,and the cultural value of traditional ceramic products is alienated,which cannot simultaneously meet people’s universal demand for various functions of the products,and affects the situational emotional experience of users when using the products.Therefore,this article explores traditional famille rose decoration the feasibility of using in contemporary ceramic product design,in order to emphasize the ceramic of the practical value of the products at the same time,from aspects of the cultural and artistic value and humanistic care to design,promote the modernization of the traditional culture of innovation,to provide users with good experience of ceramics.First of all,through the sorting and integration of cultural semiotics,Yongzheng pastel porcelain decoration and contemporary ceramic product design and other related theories,analysis of their relevant theory overview and research status at home and abroad,summed up the existing problems in today’s ceramic product design.Based on pearce symbol theory,this paper interprets the cultural and artistic characteristics and cultural symbols of the pastel porcelain decoration of Yongzheng,and analyzes the creative idea and intention of contemporary ceramic design from time,space and other multidimensional dimensions.Secondly,through interviews,observation,questionnaire survey,scene analysis and other user research methods,user demand research and analysis,through the creation of user model,clear ceramic product design methods and strategies,to lay the research direction and design foundation for product design.Finally,based on the above research,integrate the design ideas and framework,extract the pastel decorative symbols,construct ceramic cultural symbols,and improve the competitiveness of ceramic products.In this paper,ceramic product design practice as the research foothold,through the exploration of traditional cultural symbols,to provide support for the development of China’s cultural industry,to provide a new research path for product design,to promote the activation and inheritance of traditional culture,so that the excellent traditional cultural symbol elements into the contemporary product design better.