Research On Digital Transformation Path And Performance Of Nangang Shares

The arrival of the digital economy has brought great changes in the way of production and operation in traditional manufacturing.In the 14 th Five-Year Plan for the development of digital economy,China has clearly stated that it will implement the initiative of "Fuji Wisdom with Numbers’ ’to promote the coordinated transformation of the entire industry chain of data empowerment.Digital transformation has become an inevitable trend of modern manufacturing development.So how can businesses make the digital transition?How will the digital transition affect business performance? That became our focus.As the representative of traditional manufacturing industry,the steel industry has also faced the problems of surplus low-end products,insufficient high-end products,increasing homogenous competition and increasing environmental safety pressure in recent years.It is very important to improve the management level of steel enterprises to realize lean production.Digital transformation can solve the pain point of traditional manufacturing enterprises,so as to promote production efficiency,improve product quality and reduce energy consumption.Nangang shares in 2017 took digital transformation as a key strategic priority,and its transformation effect is obvious,and has been praised as a benchmark for digital transformation of the industry.Therefore,the paper chooses the stock of Nangang to carry on the case study,uses the financial analysis method and the EVA analysis method to discuss the enterprise digitization transformation path and the realization effect.This paper introduces the background and significance of the research,the literature review and the framework of the thesis.On the basis of reviewing and summing up the relevant research documents of enterprise digital transformation in the past,this paper expounds the relevant concepts of enterprise digital transformation,and discusses the inspiration of enterprise digital transformation by combining the theories of organizational transformation,power transformation and process re-engineering.Secondly,the paper introduces the digital transformation of nangang stock briefly,analyzes the driving force of the digital transformation,and combs through the mechanism of the digital transformation of nangang stock on the performance of enterprises.Digital transformation helps to improve management efficiency;Digital transformation can realize intelligent manufacturing and reduce the cost.Digital transformation widens marketing channels and increases sales revenue.This paper takes the digital transformation of steel shares as an example,and finally concludes as follows: Digital transformation is the inevitable trend of enterprise development;Digital transformation will help to improve enterprise performance and enhance the overall strength of the enterprise.The enlightenment includes: strengthening the knowledge of digital transformation of enterprise management;Improve the strategic planning of digital transformation;Clarify the direction of customer-centric digital transformation;Focus on forming and nurturing professional and technical teams;Determine the digital transformation path according to the actual situation.This paper not only enriches the theoretical achievements of the impact of digital transformation on the performance of steel enterprises,but also provides case support for other enterprises in the steel industry.