Research On The Protection And Inheritance Of Traditional Folk Art Tianjin Paper Cutting Based On Integrated Media Communication

Against the background of globalization,pluralism and interactivity in modern society,the disadvantages of traditional folk art have emerged in large numbers,such as static communication phenomenon,one-way communication mode,lack of real-time feedback in communication channels and unreasonable integration of communication channels,the development of traditional folk art gradually out of touch with this society.How to effectively update the concept of cultural information dissemination,reasonably with the help of the media era technology platform,to broaden the dissemination of traditional folk art,and give its new characteristics of the times style has become the primary issue.The research revolves the traditional folk custom art protection and the inheritance fusion media dissemination to launch the work,through literature review,historical research,case analysis,design practice and other research methods of traditional folk art-tianjin paper-cut to focus on the dissemination of the study,based on the development of Internet technology,the advantages and disadvantages of new and old media,the characteristic advantages of media communication,the value of traditional folk art,and the evolution of paper-cut in Tianjin,this paper analyzes and summarizes the shortcomings of the present communication development of paper-cut in Tianjin,and focuses on the deep thinking and exploration from the aspects of media communication concept,communication mode and communication experience,etc.,based on this,the paper-cut protection and inheritance of the media integration of the new model of innovation and communication,through the use of digital means of communication in Tianjin paper-cut media application design practice,in order to verify the early innovation strategy and theoretical results,and finally achieve the goal of the project.