Research On The Influence Of Digital Empowerment On The Innovative Development Of Guizhou Miao Embroidery Industry

With the great attention of the Party,the State and the Guizhou provincial Party committee and government,as a characteristic industry of intangible cultural heritage in Guizhou ethnic areas,Guizhou Miao embroidery has made great progress and has become a typical brand of Guizhou’s consolidation of poverty alleviation and synchronize rural revitalization.However,in today’s digital economy era,although the cultural form of Guizhou Miao embroidery industry is constantly innovating,and the personalized needs of consumers are constantly improving,there are still asymmetric market interaction information,inefficient production capacity,lagging product innovation,narrow sales channels,low ability to apply digital technology have become a serious shackle for Guizhou Miao embroidery to improve quality and efficiency and enhance market competitiveness.In fact,the “14th Five-year Plan”,2035 long-term goal and the “No.2 Document of State Council” clearly stated that accelerate the digitalization of cultural industries,encourage and guide the application of digital information technology to traditional cultural industries and other national macroeconomic policies.Obviously,these policies provide a good opportunity and fundamental guarantee for the innovation and development of Guizhou Miao embroidery industry.Based on this,this paper takes the promotion of the digital economy development in Guizhou ethnic areas as the perspective,based on the revitalization of ethnic villages and industrial prosperity in Guizhou,combined with the two dimensions of digital technology empowerment and digital platform empowerment,based on the relevant theories of ethnic development,factor endowments,value chain,and industrial innovation,combining typical cases,using the research methods of literature analysis and field investigation,theoretical analysis and empirical research,in-depth analysis of the mechanism and influence relation of digital empowerment,industrial value creation,resource integration capabilities on the innovation and development of Guizhou Miao embroidery industry,construct an influence relationship model,this paper studies and constructs the theoretical framework and operation framework for research on the influence of digital empowerment on the innovation and development of Guizhou Miao embroidery industry,so as to enhances the market competitiveness of Guizhou Miao embroidery industry,and provide theoretical basis and decision-making reference for realizing high-quality development of Guizhou Miao embroidery industry.In addition to the introduction and conclusion outlook,this study is composed of five parts: conceptual definition and theory summary,current situation examination,affect mechanism,empirical inspection,path selection.Firstly,on the basis of relevant research,examine the development status and value characteristics of innovation and development of Guizhou Miao embroidery industry,analyze the main problems of innovation and development of Guizhou Miao embroidery industry development,analyze the characteristics of digital empowerment,demonstrate the role and significance of digital empowerment of innovation and development of Guizhou Miao embroidery industry.Secondly,select typical cases as research samples,analyze the cases,analysis the impact mechanism.including:aiming at the “pain points” of the innovative development of Guizhou Miao embroidery industry,combing the advantages of digital empowerment,apply qualitative analysis,select4 typical areas of the development of Guizhou Miao embroidery industry,and conduct interviews with Miao embroidery enterprises,intangible cultural heritage inheritors,embroidery mothers and consumers,code and analyze the original data with grounded theory method,reveal the function mechanism and influence relationship of digital empowerment of Guizhou Miao embroidery industry innovation and development,build the influence relationship model of digital empowerment of Guizhou Miao embroidery industry innovation and development.Thirdly,combining the theoretical research foundation and impact mechanism analysis put forward theoretical hypotheses,apply quantitative analysis,and use questionnaires and relevant sample data,conduct reliability and validity analysis and data processing,and empirically test the validity and scientificity of the influence relationship model.Finally,according to the results of the impact mechanism analysis and empirical tests,puts forward relevant suggestions and countermeasures for digital empowerment of innovation and development of Guizhou Miao embroidery industry.Through analysis and demonstration,the following main conclusions are obtained:(1)Digital empowerment is highly consistent with the innovation and development of Guizhou Miao embroidery industry,which not only helps to solve problems such as market interaction information asymmetry and lag in product innovation,but also effectively meets the individual needs of consumers,thus,it has become a new way to enhance the added value and market competitiveness of Guizhou Miao embroidery products and develop new industrial formats.(2)According to the advantages and characteristics of digital empowerment,digital empowerment can be divided into two aspects: technology empowerment and platform empowerment.Technology empowerment will help Guizhou Miao embroidery industry realize intelligent and flexible production,improve production efficiency and develop new industrial formats;Platform empowerment helps to enhance brand influence,effectively identify,acquire and utilize consumers’ needs to continuously develop Miao embroidery products that are both high-quality and differentiated features.(3)Digital empowerment is an indispensable key element for the innovation and development of Guizhou Miao embroidery industry,it not only directly affect the innovation and development of Guizhou Miao embroidery industry,but also indirectly affect the innovation and development of Guizhou Miao embroidery industry through the intermediary mechanism of industrial value creation.The resource integration ability has a positive moderating effect between digital empowerment and the innovation and development of Guizhou Miao embroidery industry.(4)Strengthening government guidance to give full play to the advantages of digital empowerment,improving quality skills to update industrial value creation activities,and carrying out all-round training to enhance resource integration capabilities are the basic ways to digitally empower the innovative and development of Guizhou’s Miao embroidery industry.Innovate the supporting policies of digital empowerment Guizhou Miao embroidery industry innovation and development,improve the infrastructure construction of digital empowerment Guizhou Miao embroidery industry innovation and development,accelerate the technology R&D and application of digital empowerment Guizhou Miao embroidery industry innovation and development,strengthen the reserve of compound talents of digital empowerment Guizhou Miao embroidery industry innovation and development,it’s an effective measures to digitally empower the innovation and development of Guizhou’s Miao embroidery industry.