| In recent years,with the coming of digital wave and the attention and support of national policies to digital,the digital economy has become more and more mature.For the home appliance manufacturing industry,it not only faces the development bottleneck within the industry,but also bears the pressure of the fluctuation of macro political environment and the weakness of Global trade recovery.In order to better ensure the market competitiveness of enterprises and better resist risks under the pressure of the epidemic,many home appliance manufacturing enterprises have chosen digital transformation in the hope that it can bring a turnaround to enterprises.However,digital transformation does not mean inevitable success,and its future effectiveness is very unknown.Therefore,what aspects of digital transformation will affect household appliance manufacturing enterprises,and how these effects will further affect enterprise performance has important research significance.Based on the theory of organizational change,IT productivity paradox and process reengineering,this thesis combs the relevant literature and makes a comprehensive comment.At the same time,this thesis makes a comprehensive analysis of the household appliance manufacturing industry as a whole,and further excavates the current situation and motivation of the digital transformation of household appliance manufacturing enterprises.On the basis of theory and literature,this thesis also explores how the digital transformation will affect household appliance manufacturing enterprises from the perspectives of cost,R&D innovation and organizational structure.Taking Haier Smart Home as the case object,this thesis first combs its specific strategic measures for digital transformation,and explores how these strategic measures affect its cost,R&D innovation and organizational structure.Then select the financial and other relevant data of Haier Smart Home from 2010 to 2020 to make a comprehensive analysis of its profitability,operation ability,innovation ability,value creation and future development ability.Finally,the conclusion is drawn:in general,Haier Smart Home’s digital transformation has a certain positive effect on its performance,but there are still some deficiencies.On the one hand,digital transformation will increase the cost investment of enterprises;On the other hand,digital transformation will also promote enterprise R&D and innovation,bring organizational structure changes,and improve its profitability,value creation and future development.Based on the above,the article finally refines and summarizes the successes of Haier Smart Home in the process of digital transformation,and puts forward suggestions on how to overcome the insufficient to improve performance,so as to provide useful reference for similar enterprises in the home appliance manufacturing industry. |
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