| Under decades of development,China’s new energy automobile industry has rapidly progressed from the embryonic stage to the mature stage with government policy support and huge market volume.2019 has become a turning point for the development of China’s new energy vehicle industry.With the decline of subsidy policies,industry competition has intensified,and the overall market has entered a period of medium-speed growth from high-speed growth.At the same time,the history of the auto industry is experiencing a once-in-a-century opportunity:experience economic era has arrived,the big data and artificial intelligence to redefine the business model,and the auto industry is experiencing a disruptive change,industry boundary blurring and become new fusion,active business model innovation and industrial investment,industrial ecology is clear.Based on the national independent brand new energy automotive industry rapid development and high-end exploration as the background,through to the Chinese auto industry and new energy vehicle business A company’s long-term observation,practice and thinking,combined with related theoretical model and analysis with that of the competitors,analyzes and summarizes the present situation and problems on the competitive strategy of A company,put forward the feasible strategy implementation plan,And then improve the core competitiveness of enterprises,so that enterprises achieve long-term development,and provide reference for other enterprises in the industry.In the context of current crisis and opportunities,company A should make full use of external opportunities such as policy subsidies,partner resources and mature industry talents,pay attention to and quickly improve existing problems such as low product competitiveness,unstable management,low brand awareness and low sales,and subverted the thinking of traditional automobile enterprises.In the internal management and external competition mode spare no effort to innovate and improve,as soon as possible to turn a loss into a profit,to achieve long-term sustainable development. |
