| Assets are the material basis for the survival and development of enterprises.With the development of production and technological progress,the connotation of assets is becoming richer and richer.Since the beginning of 2020,influenced by the spread of COVID-19 and the macroeconomic situation,the fluctuation of exchange rate has been more frequent,the price of raw materials has been rising,the competition in the home appliance market has become more and more intense.The products are also facing the pressure of upgrading and the risk of supply exceeding demand,which leads to the uncertainty of the economic environment of the household electrical appliance industry.Midea Group,as a leading enterprise in the household appliance industry,its profitability has also decreased.At this time,in-depth analysis of the asset quality of the enterprise is the key to maintain the competitiveness of the enterprise.Therefore,this paper intends to use the grey correlation analysis method to build the asset quality evaluation model and strive to optimize the asset quality evaluation method.This paper adopts the method of combining grey correlation analysis and case study,takes Midea Group as the research object,selects the financial data of enterprises from 2015 to 2020,and uses grey correlation analysis to find out the key factors affecting asset quality.Firstly,based on the research results of scholars,this paper determines the asset quality evaluation index suitable for the household appliance industry;Then,take Midea Group as the research sample,select the corresponding indicators,and use the grey correlation model to evaluate the asset quality of Midea Group;After that,the importance indicators were analyzed in detail according to the evaluation results.It was found that the return on total assets and the profit margin of operating assets of Midea Group showed a downward trend,the turnover times of accounts receivable were lower than that of Haier Zhijia and Gree,the asset impairment ratio was higher than that of Haier Zhijia and Gree,and the asset liability ratio was higher.Finally,According to the analysis results,this paper puts forward specific suggestions to optimize asset quality. |
