Study On Public Transport Accessibility Of Tourist Attraction In Chengdu

Since the reform and opening up forty years ago,the material life of the people has been gradually satisfied,but the demand for spiritual pursuit and improvement of life quality has become more and more urgent.Tourism,as a consumption mode that can make people’s spirit and scene resonate and generate strong feelings,has been increasingly sought after by consumers in recent years,making tourism rapidly become one of the industry giants.Tourism activities include all aspects of daily activities,mainly composed of food,accommodation,travel,entertainment,tourism and other links,each link will have a direct impact on the effect of tourism activities.Among them,travel is an important part of the tourism link,and passengers have higher requirements for comfort,convenience and efficiency.However,in urban tourism,tourism bus has become an important carrier for passengers to travel.Therefore,how to improve the operation efficiency of urban tourism public transport system has become an urgent problem to be solved.The evaluation of bus accessibility is an important index to reflect the travel service level of urban leisure tourism nodes,and also an important prerequisite to adjust and optimize the efficient operation of public transport system.Therefore,based on the study of bus accessibility and the acquisition of leisure tourism hot spots in the city,this paper explores the evaluation system of bus accessibility oriented by tourism elements and makes empirical study,and finally puts forward optimization suggestions.The main research contents are as follows:First of all,fully understand the tourism flow theory,tourism big data,tourism bus and bus accessibility and other related concepts and research frontiers,and deeply integrate all kinds of basic information in the target research area.Secondly,the paper takes microblog data as the main data source to analyze the tourism flow during the National Day Golden Week in Chengdu,extracts the temporal and spatial behavior characteristics of typical tourism flows,and picks up leisure tourism hot spots in Chengdu.Then,based on the tourism factors such as food,shopping,entertainment,housing and travel,the influencing factors of bus accessibility were analyzed and the comprehensive accessibility evaluation system was constructed.Finally,the paper takes Chengdu city as an example to measure and evaluate the bus accessibility,and puts forward some suggestions for optimizing the tourist bus.Through the above main research contents,the following conclusions are drawn:The most attraction influenced by tourism elements becomes the most important factor for tourists to choose tourist destinations,should actively develop radiation elements within the scope of other tourist facilities,to form a new tourist attraction and driving force,to promote transformation of traditional model of a single point of tourism to the area tourism,single operation mode to the composite operation mode change;Chengdu existing conventional bus architecture can better serve the tourist bus,but straight to the sex and sex is poorer,passengers often require the source or the first tour destination by way of transfer to arrive,the next visit should be set by adjusting the bus stations,optimizing the theory.oriented and set the attractions between direct bus form is optimized,Improve the level of bus connection service at such nodes.The peak of tourist flow in Chengdu is in the evening(18:00 to 21:00)and evening(21:00to 24:00).However,the evening bus system is not perfect,and the bus nodes are crowded and difficult to take,which is inconsistent with the reality of active tourist behaviors.The bus service level should be improved to form a good interaction between night economy and bus operation.Based on the above conclusions and in accordance with the requirements of "Deepening the integrated development of transport and tourism" in the Outline for Building a Transport Power,the following suggestions are put forward:Expand the development space,accelerate the online cloud service network of leisure tourism hot spots,promote the construction of Chengdu leisure tourism node online network,cloud service platform,provide online reservation,scenic spot query,bus navigation system service platform;Integrate regional characteristics,explore a new mode of immersive cultural and tourism joint operation,and enhance the tourist attraction of urban business circle;To implement fast forward and slow travel,promote the construction and promotion of demonstration stations integrating transport and tourism,promote the construction of high.quality stations with diversified leisure tourism formats,regional cultural characteristics and representative,and add point.to.point public transport lines from stations to scenic spots during holidays;We will optimize public transportation for tourism,build a network of leisure and tourism bus lines for holidays,build targeted bus lines for ground transportation and subway transportation,and develop a new business model of "Internet +".