| With our country is growing stronger,the people’s cultural awareness is increasing day by day.Our country has been successively issued a number of policies that are about the cultural creativity strategy since 2019.It has been strengthened support for world material cultural heritage.making domestic by revitalizing traditional culture.The development of cultural and creative products has shown a good trend of improvement.Dunhuang Feitian in Tang Dynasty,as one of the world’s material cultural heritage,it can bring new sources for the cultural and creative industry by researching the cultural and creative products.At the same time,it can enhance the extra value and competitiveness of cultural products and make the cultural industry develop better by strengthening the culture application of the Dunhuang Feitian which is in Tang Dynasty.Based on the culture of Dunhuang Feitian which was made in Tang Dynast and shape grammar theory,the innovative design methods and creativity products of Dunhuang Feitian which was made in Tang Dynasty are explored.By analyzing the graphic materials of Feitian elements in Dunhuang and Tang Dynasty,and conducting on-the-spot investigations in the local area,the representative cultural elements are extracted and sorted out.The design of this paper is mainly based on user needs,positioning target products.The deep "meaning" of the product with the deep "meaning" of Feitian have been matched,thereby the Dunhuang and Tang Dynasty Feitian culture is selected,the deep integration of cultural elements and product forms by using the shape grammar,enriching its design ideas,and a higher level product of culture is given.The research content of the article is as follows:(1)The characteristic elements of Feitian culture in Dunhuang Tang Dynasty is explored by researching on the status quo of Feitian culture,cultural and creative products,and shape grammar in Dunhuang Tang Dynasty.To combine Feitian "meaning" and "shape",and carry out comprehensive analysis,sorting out,and extensive collect representative cultural elements,deeply interpret the characteristics of Feitian culture in Dunhuang and Tang Dynasty,and form a representative map of Feitian culture in Dunhuang and Tang Dynasty.(2)Conduct comprehensive research and analysis through questionnaires,user interviews and intention boards.The users’ needs are obtained and summarized,and the corresponding target products are positioned based on the research.Based on this,an effective analysis of the "shape" and "meaning" of the target product is achieved,especially deepen the analysis of "meaning",and the cultural communication goal of the product is determined.To find the combination of "meaning" with the highest degree of matching,and extract the Dunhuang and Tang Dynasty Feitian culture factors by matching and analyzing the Dunhuang Tang Dynasty Feitian culture and the target product culture.(3)The shape grammar design process is established.Taking Dunhuang and Tang Dynasty Feitian creative product design as the creative point,as the tea set an example,the application of shape grammar design is explored.Based on the modeling analysis,a corresponding reference product modeling library is established.The correlation between Feitian and the "meaning" of the target product is clarified,and the corresponding Feitian cultural design factors are obtained by extracting the modelling factors in the reference products.According to the shape grammar,the shape deduction is carried out,the user is asked whether they are satisfied,the information collection,analysis and summary are completed,the program with the highest satisfaction is selected,and the final design is determined.The design of Feitian culture in Dunhuang and Tang dynasties is studied in this paper.Based on the studying about the shape grammar,it be applied in text transmission products.It has been proved by practicing that this method can quickly generate corresponding design plans,the connection between the "form" and "meaning" of Feitian culture in Dunhuang and Tang Dynasty is showed,and the improvement of cultural identity is promoted. |