Research On The Design Of Cultural And Creative Products Based On The Cultural Image Of The Sheng Tang Dynasty

The Tang Dynasty was the most prosperous and heyday period in China’s history,and is historically classified as the period from the Xuanwumen Rebellion to the An Shi Rebellion(626-755 AD).In May 2023,General Secretary Xi Jinping,at a summit in Central Asia,stated that Xi’an was one of the important birthplaces of Chinese civilisation and the Chinese nation,and that it was also the eastern starting point of the ancient Silk Road.We should make good use of it.Today,as China stands out as a great nation,the glorious scenery of the Tang Dynasty is entering the public eye in different forms.Imagery can literally be understood as ’allegorical’ and ’symbolic’,while cultural imagery unites the cultural symbols of history.The author takes the ancient Chang’an-now Xi’an-region as the main object of study,expresses the typical cultural elements of the Tang Dynasty in a modern artistic style,develops design strategies based on research and analysis and the development trend of cultural and creative products,and breaks away from traditional aesthetic approaches.The design strategy is based on the research and analysis and the development trend of the cultural and creative products,breaking away from the traditional aesthetic approach.Combining digital and other means to achieve interdisciplinary technical communication,the article forms an "online+ offline" promotion and marketing model,so that the public is interested in learning about the culture of the Tang Dynasty and the giant pandas of the Qinling Mountains,and provides reference ideas and methods for the inheritance and innovation of traditional culture.The article is divided into five parts for research and elaboration.The first is the introductory section,which clarifies the research background,purpose and significance of the chosen topic,analyses the current situation of domestic and international research,and rationalises the research methodology according to the focus and innovation points of this article.The second chapter begins to explore the connection between cultural imagery of the Sheng Tang period and the design of cultural and creative products,summarises the cultural imagery of the Sheng Tang period,analyses the cultural and creative products of Xi’an’s regional attractions and outstanding cultural and creative cases related to the Sheng Tang period,and determines the design positioning by combining the results of user research.The third chapter summarises the design strategy based on the preliminary content,extracts cultural symbols from various areas of Sheng Tang life and transforms them into design elements,and selects the main elements such as scenes and characters for the later practice content.The fourth chapter is the practical part,which elaborates the design concept of the work and innovates the form of the creative products,specifically through dynamic illustrations,blind boxes,digital creations and other forms,and finally completes the series of "Tang Imagery" themed creative products.Chapter 5 is the summary and outlook of the whole article,which elaborates the results of the practice and the conclusions of the research,and expresses the outlook on the future development of the cultural and creative products.Through the study of the cultural imagery of the Tang Dynasty and the combing of cultural symbols,the aim is to objectively analyse the ideas and steps of the innovation of the cultural and creative products,to draw lessons and conclusions in the construction and practice of the design process,and to closely link the products with the cultural imagery elements,so as to lay a solid foundation for the extension of the subsequent design.The findings of the study can be extended and applied to the design of cultural and creative products of different dynasties or backgrounds.