| In recent years,with the continuous development of economy,the state has increased the construction of infrastructure,and the communication,power and other industries have also developed.These industries have a high demand for cables.Therefore,with the development of these industries,the market demand for cables has been rising,and the cable industry has developed accordingly in accordance with the requirements of the market.However,with the change of the external environment of the cable industry,the strong demand of the global cable market,the requirements of the market for the industry and the improvement of standards,new requirements are put forward for the traditional cable processing enterprises.This paper takes as cable company as the research object,based on field investigation and other research methods,combined with industry and company data,through qualitative and quantitative analysis methods,such as PEST analysis,five forces analysis and SWOT analysis,this paper analyzes the internal and external environment of the company,combined with the advantages and disadvantages,opportunities and threats of the company,and on the basis of reading a large number of literature and relevant cases,Provide corresponding measures for the development of the company,promote the improvement of the company’s strategic management ability,and help the company’s future development.The research of this paper has certain practical significance for the company or other companies of the same type.For as company,based on its own advantages and disadvantages,adhere to the development strategy,give full play to its own strengths,reduce external risks,and promote the long-term and stable development of the company at the strategic management level.For other similar types of companies,especially small and medium-sized cable companies,based on the case study of this paper and combined with their own development,it has a certain reference value for the choice and formulation of strategy. |
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