A Study On The Pre-evaluation System Of Rural Tourism Village Planning And Construction In Inner Mongolia From The Perspective Of Experience Economy

In recent years,with the practice and development of experience economy in China,many traditional service-oriented industries have begun to transform,and the tourism industry is no exception.They all need to create experience to improve their competitiveness.A large number of rural tourism villages have emerged in the process of urbanization,which has attracted extensive attention from all walks of life.Academic research on experience economy,rural tourism and rural construction has gradually deepened.However,in the field of architecture,there is less research on the planning and construction of Tourism Villages from the perspective of experience economy theory.Inner Mongolia is rich in tourism resources.With the support of policies and strategies such as the construction of a new socialist countryside and the Rural Revitalization Strategy,the rural tourism industry has developed rapidly,In recent years,another 24 tourism villages have been selected into the first two batches of national key Rural Tourism Villages [national key rural tourism villages are a proper term,which is the list of villages put forward by the Ministry of culture and tourism in accordance with the13 th five year plan for tourism development and the guiding opinions of the State Council on promoting the revitalization of rural industries].However,in terms of village planning and construction,it is still in the primary stage on the whole.To a certain extent,it ignores the terminal experience of tourists and the differences between villages,resulting in the decline of evaluation and reputation of Tourism Villages year after year,highlighting the urgency of pre-evaluation of tourism village planning and construction in Inner Mongolia.The pre-evaluation in architectural planning is of great significance to the whole construction cycle.It can repeatedly revise and guide the construction concept,and plays an irreplaceable auxiliary role.In the early stage,through the research on the theory of experience economy,rural tourism and other related theories,this thesis summarizes the enlightenment to this thesis during the planning and construction of tourism villages,and determines the media role of tourists in the experience economy and tourism activities.By means of network and literature research,referring to relevant national and local construction standards and specifications,and taking the six aspects of tourists’ travel,sightseeing,accommodation,catering,shopping and entertainment as the criterion level,a series of pre-evaluation system indicators are preliminarily formulated.Based on the investigation form on the construction and post use evaluation of Rural Tourism Villages in Inner Mongolia,four typical Tourism Villages in Hohhot and Ordos were selected for field investigation and sampling,the planning and construction related data were collected,the proposed index items were improved and revised,and the final pre-evaluation system table was determined.The rationality and weight of the pre-evaluation system table are tested and calculated by using analytic hierarchy process and entropy method.The evaluation system table can only reflect operable quantitative indicators,many of which cannot be expressed quantitatively in the evaluation system table.Finally,the article makes a qualitative supplementary description of the other influencing factors of each criterion level,and constructs a relatively scientific,objective and operable pre-evaluation index system,which can enrich and supplement the evaluation theory of tourism village planning and construction,And provide guidance and reference for the follow-up construction of Rural Tourism Villages in Inner Mongolia and related research work.