| With the acceleration of the Internet of Things era,the integration and application of artificial intelligence,5G and other cutting-edge technologies and advanced manufacturing technologies has reached a mature and stable stage,and the traditional home appliance manufacturing industry is transforming to intelligent manufacturing.Intelligent manufacturing changes the original production mode,and enterprises realize the innovation of profit mode by reconstructing the value chain.Under the new background of intelligent manufacturing,the competition between enterprises is not only the competition between departments or products,but also pays more attention to whether the enterprise business model can create profits,and stands out in the competition of profit model.The optimization and innovation of value chain is the core of adjusting profit model.Innovation value chain profit model is the process of recreating value activities by integrating supply demand and customer demand into value chain activities by using digital information resources.Under the new background of intelligent manufacturing,Haier Zhijia timely adjusts its profit model of value chain to build an ecological brand of Internet of Things.Based on this,the paper chooses Haier Zhijia enterprise as the case object to study its value chain profit model,which has certain innovation significance and research value for the study of profit model,and also provides reference for the transformation and development of home appliance industry.This paper comprehensively uses three research methods: literature research method,comparative analysis method and case analysis method to study the value chain profit model of Haier Zhijia Co.Ltd and highlight the business advantages of the enterprise today.First of all,the background and significance of the topic are introduced,the literature review of value chain and profit model is sorted out,and the research ideas,methods and content are explained.Secondly,it sorted out the theories about value chain and profit model at home and abroad,and introduced the meaning,types and related theories of profit model based on value chain.Thirdly,it introduces the basic situation of Haier Smart home,analyzes the enterprise value chain and the motivation of profit model selection.Fourthly,according to the analysis of internal and external value chains,the corresponding relationship between Haier Smart home value chain and profit model is established,and the formation process of Haier Smart Home profit model based on value chain is displayed.Then,the characteristics of Haier Smart Home profit model are analyzed in detail according to the components of Haier Smart home profit model.Fifthly,it analyzes the effect of Haier Zhijia’s profit model at the present stage,introduces the impact path of the profit model on performance,and then analyzes the financial indicators and non-financial indicators in recent years by means of comparative analysis and horizontal comparison with the industry average and vertical comparison with the enterprise itself.Finally,summed up Haier zhijia profit model,and provide reference for the traditional household appliance industry enterprises.Under the re-layout of the value chain,Haier Zhijia changes its original profit model,creates its own exclusive brand system,transforms from selling products to selling ecology,and forms its own competitive advantage by upgrading digital technology and creating a global famous brand.Enterprises should expand their business scope,pay more attention to product quality requirements and improve brand influence while building profit model of value chain based on the background of Internet of things.In the face of the expansion of intelligent,informationized and integrated products,Haier Zhijia should be fully aware of this and make use of its resource advantages to innovate personalized products,so as to achieve high profits and drive the development of relevant businesses in the industry. |
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