| In the world economy and trade in 2019,the trade war between China and the United States was in full fire,and external pressure forced the reform of China’s private enterprises.In this trade war,the deficiencies in the profit model of China’s private enterprises were deeply highlighted,which became a major topic of common concern among the academic circle,the political circle and the industry.In the current downward economic trend,Shandong DT Machinery Manufacturing Group Co.,Ltd.by virtue of its own profit model advantages,maintain a high sales revenue.Therefore,this paper selects Shandong DT Machinery Manufacturing Group Co.,Ltd.to analyze the profit model of private enterprises in detail,so as to provide some reference for other private enterprises to improve the profit model.Through the analysis of this paper,it is concluded that the current profit point of DT company is mainly based on its brand strategy and advanced production technology,constantly expanding sales channels,reducing procurement costs,and producing according to orders,effectively reducing production waste.In order to ensure the smooth implementation of profit strategy,DT group carries out comprehensive quality management,improve product research and development ability,strengthen human resource management,enhance the enterprise culture,so as to stand out in the current fierce market competition.In view of the current shortcomings of private enterprises,it is suggested that private enterprises should make clear the market positioning,determine the products of main profit sources,strengthen innovation,enhance core competitiveness,pay attention to personnel training,and adapt to the current market competition. |