| With the growth of people’s demand for cultural consumption,the cultural industry has gradually become a new type of business that meets the cultural needs of all sectors of society.Cultural and creative products with culture and creativity as the core elements are deeply loved by consumers and become an important carrier for inheriting traditional culture.With the transcendental breakthrough of my country’s emerging technologies,the combination of products and digital technology has become an important development direction of cultural and creative product design,and at the same time,it has also spawned the emergence of a new format of cultural and creative products,"cultural and creative space".Cultural and creative space enriches the concept and content of cultural and creative products,and has advantages in terms of interaction and immersive experience.Currently,"cultural and creative space" is being more widely used and promoted in various cultural scenes.By mining the characteristics and attributes of the immersive cultural and creative space,the three elements of the cultural and creative space design of"physical environment","situation" and "artistic conception" are condensed.The main research contents are as follows.First,at the "object" level of the immersive cultural and creative space,it is defined as a design form with cultural symbols and emotional presuppositions,with virtual space,light and shadow space,dimensional space and cultural space.The design expression method to interpret the physical environment of the cultural and creative space.Second,at the "situation" level of the immersive cultural and creative space,it mainly studies the change of the creative style of the cultural and creative space,and creates a cultural and creative space with scene-based,situational and immersive characteristics.Interpret the situation of immersive cultural and creative space from situational expression,situational integration and situational interaction.Third,the "artistic conception" of the cultural and creative space is derived from the physical environment and situation of the immersive cultural and creative space,and the research is carried out from two aspects,one is to study the writing environment and creation in the form of artistic conception,and the other is to study the cultural spirit of the space itself sublimation.Through the transformation of the immersive cultural and creative space from material form to personal cultural and spiritual promotion,the unity of thought and art form,the integration of culture and innovation,and the shaping of the product’s own values,so as to build the "artistic conception of immersive cultural and creative space" "cultural spirit.Through the refinement of the three design elements of "physical environment","situation" and"artistic conception" of the immersive cultural and creative space,based on creativity,technology,art and culture,through light and shadow,video,interaction,performance,landscaping,etc.,to create an immersive It integrates real and virtual,natural and digital to achieve audio-visual impact,physical interaction,emotional resonance,and create an unforgettable immersive creative cultural space.Cultural and creative space is an emerging cultural product derived from the interaction of cultural and creative products and cultural and creative activities.Research on this content will help improve new theoretical research on the content of cultural and creative space design;it will help promote the digitization of cultural and creative products.development,creating a mode of coordinated development of humanities,technology and emotional experience;it helps to innovate the content and form of cultural and creative products,further enhances the interaction and experience of immersive cultural and creative space,and provides support for various cultural activities,cultural and creative products.The high-quality development of tourism,culture and expo economy,education and popular science provides impetus. |
