Study On Investment Efficiency Optimization Strategy Of Weichai Power

As the basic individual of social economy,enterprise is one of the main engines to promote economic growth.It is self-evident that investment plays an important role in social and economic development,especially in the current situation of unfavorable foreign trade situation and insufficient consumer confidence caused by the rise of antiglobalization tendency.As an important factor affecting the development of enterprises,investment efficiency plays a pivotal role in the growth and development of national economy.The steady development of a healthy enterprise is inevitably inseparable from investment,but there will inevitably be excessive or insufficient problems in the investment process,which will hinder and adversely affect the development of the enterprise.According to relevant research literature at home and abroad,most of the researches on inefficient investment take overinvestment as the research theme,and there are few researches on underinvestment.How to find the problems and correct the behavior of underinvestment of enterprises is of great significance to the long-term stable operation of enterprises.As a leading enterprise in the domestic manufacturing industry,Weichai Power has won worldwide attention and become an industry benchmark with its business development strategy of "focusing on the main business without any other consideration".This paper takes Weichai Power as an example to study the related situation of insufficient investment in state-owned listed enterprises.Firstly,based on the advanced investment efficiency theory at home and abroad,the paper expounds the meaning,characteristics and classification of investment efficiency.Then,the author has a basic overview of Weichai Power from its development history,main business and organizational structure.Then,the author has a basic understanding of its financial situation from its asset scale,total operating income and net profit.Secondly,the Richardson research model was used to calculate the investment efficiency of Weichai Power and obtain the research results of underinvestment.The influencing factors of underinvestment results were analyzed from three dimensions: adverse macroeconomic factors,excessive and robust decision-making of the board of Directors of Weichai Power and financing constraints of Weichai Power.Finally,in view of the factors causing the result of underinvestment,the strategy is optimized and suggestions are put forward.Then,according to the specific suggestions,the guarantee measures for the optimization strategy are put forward.Weichai power as a typical manufacturing industry enterprises,the efficiency of the investment performance of lack of investment in a representative sample,in this paper,the optimization of Weichai power investment is insufficient to provide strategy and opinion suggestion,also to have certain reference significance to the industry,can effectively alleviate the underinvestment problem of the same kind of enterprise,investment decision and direction of the industry to offer help.