The Cultural And Creative Design Of Lihouhu Under The Influence Of Folk Activities In Licheng,Shanxi

The tiger culture has a long history and spread widely in China since ancient times.It is the concept of "separation of the dragon and the tiger".In order to represent the supreme power of the emperor,the tiger culture was converted to the people and synchronized with the development of the people,becoming the protector of ordinary people’s simple and beautiful wishes.In the traditional folk art of Shanxi Province,various forms of art in the shape of the tiger,such as paper-cut,New Year pictures,dough figurines,shadow shadow painting,kang enclosure painting,brick carving and other parts are reflected.Tigers come in many shapes,depending on the species.In the same classification,the north,middle,south and southeast of Shanxi Province also have unique characteristics because of regional differences.Shanxi tiger culture has a long history,is an important carrier of Chinese traditional folk culture,it originates from the folk people’s worship of the tiger,the folk customs of worship,respect and respect tiger,has been passed down for thousands of years,and deeply implanted in the folk customs.As one of the typical representatives of Shanxi tiger culture,Lihou Tiger is known as "the first tiger in China".It integrates viewing,collection and gift with both bright and gorgeous expression and simple rural atmosphere.In Licheng County,Changzhi City,there are folk activities such as burning a fire,going to a temple fair,praying for rain,etc.The author selected the folk activity of burning a fire and Lihou Tiger for the design.Burning is held in front of the ancient city building on the 15th day of the first lunar month every year.The purpose of lighting a roaring fire is mainly to drive away evil spirits and pray for good luck,and also to welcome God and accept good luck.In this paper,through the combination of Lihou Tiger’s artistic characteristics and cultural significance,artistic style and burning fire this folk activity research,the illustration design and cultural creative design of the main expression of the art form,to find out the innovative application of Lihou tiger and burning fire in traditional illustration,so as to make traditional culture inheritance and development have more feasibility.This paper is divided into four parts.The first part is the introduction,which introduces the research background and the research status of Li Houhu.The second chapter describes the production process and artistic characteristics of Lihou Tiger.The third chapter mainly analyzes the current situation and problems of Lihouhu cultural and creative products,and gives examples.The fourth chapter describes the design ideas of this cultural and creative products,as well as IP image and illustration design.The fifth chapter shows the application of cultural and creative design under the influence of folk activities.