Research On The Performance Of Midea Group's Digital Transformation From The Perspective Of Value Chain Managemen

Currently,the digital economy has become the core force driving global economic growth,accelerating the digital industry and the digital transformation of industry,and promoting the traditional industry to digital and intelligent upgrade.With the successive introduction of national policies,the digital transformation process of China’s home appliance industry has steadily advanced and achieved high-quality leap-forward development.As a leader in the home appliance industry,Midea Group launched its digital transformation strategy in 2012 and laid the foundation for the later development of "comprehensive digitalization and comprehensive intelligence",becoming a benchmark for digital transformation in the home appliance industry.This paper adopts literature analysis method,case study method and comparative analysis method to study the digital transformation performance of Midea Group from the perspective of value chain management.Firstly,the basic situation of Midea Group is introduced,and the motivation,process and path of its digital transformation are analyzed.Secondly,the digital transformation performance of Midea Group is comprehensively analyzed.On the one hand,the digital transformation performance of Midea Group is analyzed from two levels of internal value chain and external value chain,and on the other hand,relevant financial data from 2010-2021 are selected to compare and analyze the financial performance of Midea Group’s digital transformation from two dimensions: vertical and horizontal.On this basis,indicators are selected from internal value chain and external value chain to build a comprehensive performance evaluation system of digital transformation of Midea Group,and the entropy value method is applied to analyze and evaluate it.Finally,based on the performance evaluation results of digital transformation of Midea Group,relevant performance improvement suggestions are proposed from both internal value chain and external value chain,hoping to provide some reference and reference for digital transformation of Midea Group and home appliance enterprises in the same industry.