Research On The Efficiency Of Intangible Assets Investment In YG Photovoltaic Company

As a high-tech industry,intangible assets of PV are the main manifestation of its core competitiveness.The investment structure and use of intangible assets have a very important impact on the competitiveness of enterprises,and the quality of their investment management is directly related to the efficiency of enterprises,therefore,it is necessary for the sustainable development of PV enterprises to pay attention to the development and management of intangible assets.In recent years,the scale of investment in intangible assets of PV listed companies has been increasing,both in self-developed intangible assets and in purchased intangible assets,and the efficiency of their investment is crucial to improve the overall value creation ability of enterprises.The scientific and effective evaluation of intangible asset investment efficiency can help find the problems in the structure of intangible asset investment,which is of great theoretical and practical significance for effectively utilizing the utility of invested resources,optimizing the structure of intangible asset investment,improving the quality of intangible asset investment and enhancing the efficiency of intangible asset investment.This paper firstly collects and understands the data of this study from both domestic and foreign aspects,analyzes the basic situation and industry background of YG Photovoltaic Company by combining resource base theory,core competitiveness theory,input-output theory and technology innovation theory,and analyzes the current situation of its intangible asset investment including the scale and structure of intangible asset investment and the intensity and growth rate of investment.DEA model is selected for evaluation and analysis,and based on relevant theories,a comprehensive intangible asset investment efficiency evaluation index system reflecting the efficiency of the use of purchased intangible assets and the efficiency of R&D investment is established,and the DEA-BCC model is applied to analyze the static intangible asset investment efficiency of YG PV,and the comprehensive efficiency,pure technical efficiency and scale efficiency of YG PV are analyzed in cross-sectional comparison with the industry,then The DEA-Malmquist index model was used to measure the dynamic intangible asset investment efficiency of YG PV in the past 5 years.The analysis found that YG PV has problems such as unreasonable investment scale,lack of management capability,insufficient utilization of purchased intangible assets and R&D investment,etc.Finally,in view of these problems,this paper proposes suggestions to improve the investment efficiency of intangible assets in terms of reasonable optimization of investment scale,improvement of investment management level,strengthening supervision of purchased intangible assets,and improving the utilization efficiency of R&D investment.It is believed that YG PV will improve its intangible asset investment efficiency by optimizing the management of corporate intangible asset investment from the above aspects,and its practice of intangible asset investment management will be a reference for other large companies to improve their intangible asset investment efficiency.