Research On The Impact Of CATL’s Intangible Assets On Sustained Profitability

During the "14th Five-Year Plan" period,the country will implement innovationdriven economic and social development,and adhere to the self-reliance and selfimprovement of science and technology as the strategic support for national development.Faced with the increasingly prominent contradiction between fuel supply and demand and environmental pollution,countries around the world have made energy conservation and low carbon the focus of national development.As a major source of carbon emissions with a huge stock,automobile industry transformation is imperative.Vigorously developing new energy vehicles will be the focus of the future development of the automotive industry.The development of the new energy vehicle industry is driven by technology.Technological innovation can break the homogenization of enterprises,form production technical barriers,and expand the market competitiveness of enterprises.Technological innovation is mostly reflected in the form of intangible assets in enterprises.Whether to pay attention to the management of intangible assets will ultimately affect the company’s continued profitability.Under the current epidemic situation,the driving role of the new energy vehicle industry in China’s economy cannot be ignored if it wants to maintain its growth momentum.To ensure the continued profitability of new energy vehicle companies,it is necessary to pay more attention to the management and development of intangible assets.The paper summarizes the relevant literature and scholars’ research results of intangible assets and sustainable profitability of enterprises.Based on the related theories of endogenous growth,technological innovation and sustainable development,this paper takes the CATL as the case study object,and conducts an analysis and research on the intangible assets and sustainable profitability of enterprises.Firstly,after analyzing the intangible assets and the status quo of sustainable profitability of CATL and its new energy vehicle battery industry,the principal component analysis method is used to construct an evaluation system for enterprise sustainable profitability.Perform cluster analysis and analyze the grouping results.Finally,the grey relational model is used to calculate and analyze the influence of intangible assets and sustainable profitability of CATL.Through the research on the intangible assets and sustainable profitability of CATL,it is found that,first,the continuous profitability of CATL has declined and fluctuated from the top in the industry since 2016,but its continuous profitability is still at the leading level in the industry.Second,the intangible assets of CATL can improve the sustainable profitability of enterprises through three paths: promoting R＆D cost reduction,building talent scale advantages,and expanding market power.Third,knowledge-based,intellectual capital-based,and market-based intangible assets in the CATL era all have an important impact on the sustainable profitability of enterprises.Among them,intellectual capital-based intangible assets have the strongest correlation.After sorting out and analyzing the calculation results,this paper puts forward some corresponding suggestions from the aspects of attaching importance to R＆D talent incentives,increasing R＆D investment,strengthening intangible asset management,innovating intangible asset development models,and scientifically and rationally carrying out R＆D innovation.