Development Strategy Research Of XD Electromechanical Company

Laminated busbar is a connecting busbar formed by multi-layer structure.It is widely used in power conversion,transportation,communication,computer and other fields because of its advantages of low cost,high reliability,low inductance and suitable for mass production.Due to the rapid development of photovoltaic and rail transit in recent years,and the laminated bus has been widely used in the rapidly developing power lithium battery industry in recent years,the laminated bus industry has a high development and growth.which is full of challenges and opportunities.Although the company has achieved a great technological lead in the laminated busbar industry through the accumulation of the past few years,some of the strategies previously formulated by the company are no longer in the current state as more external and internal environments change.Shows good adaptability in the environment of the times.At this time,if a company wants to further promote sustainable development,it should actively innovate its own development strategy.Firstly,we used PEST to analysis external environment,economy,society and technology faced by XD electromechanical company.At the same time,it also uses Porter’s five forces model analysis method to predict the possible market competition in the future development of XD electromechanical company;Secondly,relevant research methods are adopted to deeply explore the relevant factors of the company’s internal development and the environment in which it is located,and further summarize the relevant resources that the company currently has;Finally,in view of the development of the company,the SWOT was adopted to discussions,to clean up the opportunities and threats of the enterprise,analyze the positive and negative of the corporation,and make a strategic match.This words puts forward Westdeane’s Overall strategy: "Fully advance in the direction of power lithium batteries;build a dedicated production line for power lithium battery laminated busbars;maintain the company’s technological leadership;increase company scale investment to reach the top three in the industry.Within five years,we will strengthen technical cooperation with CATL,a leading lithium battery company,and form a strategic alliance;more than 150 dedicated production lines for power lithium batteries;more than 500 million investment in new technology research and development;the company’s scale is at the forefront of the industry,with sales of more than 8 billion.Net profit reached 1 billion." This study helped the case company to create a cost-leading competitive strategy.Not only that,but also planned out adaptive supporting measures from the five perspectives.