Research On CT Product Marketing Strategy Of P Medical Group

With the aging of our country in recent years,people’s demand for medical service is getting higher and higher.In order to meet people’s growing demand for medical services,domestic medical institutions continue to increase investment in medical construction,build new hospitals,purchase new diagnosis and treatment equipment.Due to the wide clinical application of CT equipment,convenient examination and other characteristics,hospitals often purchase CT equipment to improve the level of imaging diagnosis and treatment as the first choice.Therefore,in recent years,the demand for CT products has repeatedly hit new highs,and the market prospect is considerable.As an old foreign medical device company,P Company’s CT product market share is declining under the double attack of other foreign companies and domestic manufacturers.Under the circumstance of favorable policies for domestic manufacturers and increasingly fierce market competition,P Company’s CT product sales are facing unprecedented challenges.Based on the CT product marketing of P Company,this thesis hopes to find the existing problems in the marketing through systematic analysis,find the appropriate marketing strategy,guide P company to adjust the marketing mix,break through the difficulties,and improve the sales of CT products.Based on P CT products of the company’s marketing strategy as the research object,through to the P CT products of the company’s marketing of the external environment and internal environment,competitors status to conduct a comprehensive system analysis,and SWOT method to sum up the P company is currently in the process of marketing of internal,external opportunities and threats of the advantages and disadvantages,According to the enterprise characteristics and technical advantages of P Company,choose the appropriate SO marketing mix.Through the STP analysis in detail on CT customer market segmentation,and according to the characteristics and advantage P CT products of the company to select the correct target market,the product positioning,a new combination of CT product marketing4 Ps theory to establish the P company product strategy,price strategy,channel strategy and promotion strategy,and set its safeguard measures according to the marketing strategy.CT study,this thesis P company product sales problems,on the basis of the theory of management,through the analysis of the overall system,find out the problem,according to their own advantages and opportunities,develop appropriate marketing strategies for P company CT products out of the woods,guarantee in the case of CT sales market increasingly competitive,achieve the desired sales targets,Win a certain market share.The systematic analysis method and marketing strategy of this thesis can also give guidance to enterprises facing the same problem in the industry.