Research On Transmission And Translation Of Mongolian Cultural Memes In Cultural And Creative Product Design

In recent years,the ethnic cultural creative industry in Inner Mongolia Autonomous Region has shown a vigorous development trend.The unique ethnic cultural resources and the policy of "building a large ethnic cultural region" provide support conditions for it.Mongolian is an ethnic group with a long history and profound culture.Mongolian cultural and creative products are the transmission,continuation and preservation of their culture,and an important way to promote the inheritance of ethnic culture and realize the value transformation of cultural resources.However,in the research on the design of Mongolian cultural creative products,there are few studies on the issue of cultural communication.The transmission of Mongolian cultural memes in cultural creative products is not deep enough,and the translation method is also relatively simple.Memetics is an important theory to study cultural transmission and inheritance.The effective transmission of memes can promote the inheritance and development of culture.Therefore,the memetics theory is introduced into the research of Mongolian cultural and creative product design,combined with qualitative and quantitative research methods,to sort out and screen Mongolian cultural memes from the three aspects of the physical level,the behavioral level and the implication level,explore their transmission and translation methods in cultural and creative product design at different levels,and guide the design practice on this basis.First of all,according to the theoretical research of memetics and the relevant current research of Mongolian cultural and creative products,the relationship between them is clarified and the feasibility of the research is proved.According to the three-level structure of culture,Mongolian cultural memes are divided into three levels: physical level,behavioral level and implication level,and then the screening method of strong memes is proposed.Secondly,according to the successful transmission conditions of memes,this paper discusses the conditions for the effective transmission of Mongolian cultural memes in the design of cultural and creative products,maps the meme hierarchy and the design level of cultural and creative products,and clarifies the transmission process of Mongolian cultural memes in the design of cultural and creative products by combining the transmission stage of memes.Thirdly,combining the current successfully translated Mongolian cultural creative product design cases and my research results,this paper proposes the translation methods and paths of Mongolian cultural memes in cultural creative product design.Finally,select effective transfer memes combined with product carriers to carry out design practice hierarchically,clarify the design process of Mongolian cultural and creative products,and verify the feasibility of this study from the perspective of design practice.The research proves that the introduction of memetics can play a guiding role in the design of Mongolian cultural and creative products.Through further interaction between users and the carrier of cultural and creative products,the effective transmission of Mongolian cultural memes can be realized,thus promoting the development of Mongolian cultural and creative products and the inheritance of Mongolian culture.