| After thousands of years of collision between China’s agriculture and the Internet,it has shown a trend of rapid development.However,the rural logistics industry still restricts the development of the rural economy.On the one hand,due to the vast rural area,scattered villages,and backward rural logistics infrastructure,logistics companies have sparse distribution networks in rural areas,scattered production areas of agricultural products,and difficulty in collecting,making the process of agricultural products upward and daily consumer goods downward extremely inconvenient.On the other hand,the unreasonable optimization of rural logistics distribution routes has led to increased distribution distances and higher distribution costs,and the profits obtained by enterprise alliances under the common distribution mode are reduced,which makes the alliance organization unstable.Therefore,the problems of rural logistics have become the biggest factor hindering the development of rural economy.Based on the above background,this article analyzes the upstream logistics of agricultural products and the downstream logistics of consumer goods in the e-commerce environment and the existing problems.In order to reduce the cost of rural logistics distribution and improve the economic benefits of the logistics enterprise alliance,it is proposed that The upstream and downstream channels of agricultural products and the downstream channels of consumer goods are integrated into a unified distribution of upstream and downstream logistics operations,to clarify the key issues that need to be considered in the optimization of transportation paths under this model,and establish a rural upstream and downstream logistics vehicle that optimizes the total transportation path optimization model.The simulated annealing algorithm is used to solve the model,and international standard calculation examples and examples are used for analysis.At the same time,the Shapley value method based on contribution value is used to distribute the benefits obtained under the enterprise alliance fairly and fairly,and to maintain the long-term cooperation status of the alliance.Through the research of this article,it has very important practical significance for reducing rural logistics costs,realizing the upward and downward circulation of goods,enhancing the stability of logistics enterprise alliances,and promoting a virtuous cycle of rural economy.This article mainly studies the following aspects:First,by reading books and consulting literature to study the contents of rural logistics distribution and vehicle distribution routes,including the downward logistics mode of daily consumer goods,the upward logistics mode of agricultural products,the problem of delivery and retrieval of demand vehicles The importance of optimizing the upstream and downstream logistics paths in rural areas under the business environment.Secondly,it sorted out the marketing model,material types,logistics model and their respective problems of the upward trend of agricultural products in the e-commerce environment and the downward trend of consumer goods in the e-commerce environment.Based on the analysis of the problems of the two one-way logistics,two This is a condition for the integration of one-way logistics,proposes a rural upstream and downstream logistics operation mode under the e-commerce environment,and elaborates the improvements of the new model in terms of integration requirements,cost reduction,information sharing,and employment promotion.Design the rural upstream and downstream logistics distribution process in the e-commerce environment,clarify the key issues that need to be considered in the optimization of the rural upstream and downstream logistics path in the e-commerce environment,and lay the foundation for the construction of the model later.Thirdly,according to the key issues of optimizing the upstream and downstream logistics paths in rural areas under the e-commerce environment,a rural area with the shortest total delivery path as the goal and single distribution center and distribution point with the characteristics of splitting the delivery and pickup needs under the common distribution model The route optimization model of upstream and downstream logistics vehicles,and a simulated annealing algorithm is designed to solve the proposed model.The simulated annealing algorithm is used to solve the international standard calculation examples,and 30 current best solutions are updated,which verifies the advanced nature of the algorithm.Fourthly,take the township logistics network in Wuzhi County,Jiaozuo City,Henan Province as an example,to conduct experiments on the optimization model and algorithm of rural upstream and downstream logistics vehicle paths.Through the analysis of the results of the distribution network example in Wuzhi County,it can be seen that in the common distribution mode,the rural upstream and downstream logistics model saves53.38% of the distribution distance compared to the two one-way logistics models;the rural upstream and downstream logistics model of common delivery is compared with non-The rural upstream and downstream logistics model under the common delivery model saves 21.47% of the delivery distance,which shows that the rural upstream and downstream logistics model can exert the greatest economic benefits in the common delivery environment.Fifthly,this paper studies the benefit distribution of logistics enterprises in the joint distribution alliance based on the Shapley value method.The reasonable distribution of the interests of the joint distribution alliance is the key to whether the alliance can maintain a stable cooperative relationship.This article takes Wuzhi County as an example to distribute the interests of logistics companies that can form alliances,which provides a reference for logistics companies to build alliances.The above shows that the method proposed in this paper has certain reference significance and application value for rural logistics.There are 18 figures,21 tables and58 references. |
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