Research On The Innovation Of Cultural And Creative Products Of The Grand Canal(Tianjin Section) From The Perspective Of Liveliness

Put forward new ideas for the innovation and development of cultural and creative products in Tianjin section of the Grand Canal,and break the current situation that the innovation mode and expression form of cultural and creative products in the existing canal are single,lack of consideration of public aesthetics and demand,and the imbalance between protection and innovation.By comparing the development of canal culture at home and abroad and the design of canal products at home and abroad,from the perspective of living inheritance,combined with the non heritage originality and modern aesthetics of the Tianjin section of the Grand Canal,excavate the innovative mode of cultural and tourism products from the perspective of living,improve the cultural connotation of Tianjin’s urban image,and promote the construction of China’s Grand Canal cultural belt and brand construction.Combining the living theory with the innovation of cultural tourism products in Tianjin section of the Grand Canal,objectively analyzing the new requirements of cultural tourism products in Tianjin section of the Grand Canal in the new era,and effectively connecting the living inheritance theory with cultural tourism products can promote the development of cultural tourism products in Tianjin,reflect the cultural characteristics of Tianjin,strengthen the protection of cultural heritage and promote the development of characteristic culture in Tianjin.This paper mainly includes four parts:The first part mainly introduces the research background,purpose and significance of the paper,as well as the relevant research in the academic field related to the inheritance and protection of canal culture,understands the research status of canal culture at home and abroad,grasps the development trend of canal culture,summarizes the advantages and looks for the shortcomings,forms a research framework,and improves the scientificity and preciseness of its own research.The second part studies and discusses the connotation of living thinking and the importance of modern cultural and creative products,applies the living theory to the development of canal culture,takes cultural and creative products as the starting point,expounds the internal relationship between living thinking and the development of cultural and creative products,combines the two,jointly serves the inheritance and protection of canal culture,and widens the path of innovation.The third part discusses the important role of cultural and creative products,studies the existing cases of excellent cultural and tourism products,makes an in-depth analysis from the aspects of design means,product semantics,marketing strategy and cultural mining,learns its successful experience,broadens vision and breaks the inherent ideas,which will help to form a flexible and accurate path of cultural and creative innovation.The fourth part is the good reference obtained through the above research,combined with the in-depth excavation of the cultural gene of the Tianjin section of the Grand Canal,and finally form a scientific and reasonable new path for the development of cultural and creative products in the Tianjin section of the Grand Canal.Finally,through the research of this subject,we will contribute to the development of Tianjin canal culture,cultural and creative product design and tourist souvenir design,as well as the protection and inheritance of the culture of Tianjin section of the Grand Canal and the development of China’s Grand Canal.