Research On The Design Of "red" Cultural Creative Products ——Taking The "Red Flag Canal" Cultural And Creative Product Design As An Example

As the materialized carrier of inheriting red culture,"red" cultural creative products not only meet the cultural needs of the public,but also undertake the important task of inheriting red culture and spreading red brands.The 2018 Opinions on the Implementation of the Project for the Protection and Utilization of Revolutionary Cultural Relics（2018-2022）clearly stated that the protection,inheritance and utilization of revolutionary cultural relics should be strengthened,a batch of cultural tourism products of revolutionary cultural relics should be promoted,and a high-quality development model of revolutionary cultural relics should be established.After the founding of the People’s Republic of China,the Red Flag Canal was built under the leadership of the Linxian County Party Committee in order to improve the local hard production environment.The spirit of the Red Flag Canal bred in the process of building the canal is an important part of the spirit of the Red Revolution.However,the existing products in this region have not fully interpreted the cultural value contained in them,and there are problems such as too many product categories but not precise,lack of creativity in design,and lack of visual recognition of brands.The main purpose of this research is how to inject the revolutionary spirit of the Red Flag Canal into the products,so as to not only highlight the regional characteristics,but also meet the cultural demands of the public,give full play to its cultural and educational functions,and enrich the ways of the utilization and development of red resources.This study through the "people,things,objects and soul" four point of view of one of the cultural resources,after combing the red flag canal spirit distillation for the "water",around the "little strokes fell great oaks" "stir up all things" "shown",the theme of the theme for the red flag canal and the product development,"little strokes fell great oaks" expression county people fix canal tenacious,tenacious quality,"stir up everything" interpretations of the red flag canal water over the history of the county water to bring people the hope of a better life,"shown" refers to the people in the red flag canal is the leadership of the party’s great socialist practice,is the wise leadership of the party and care,Let the people live a happy life from now on.According to the needs of different consumer groups and combined with the current situation of the local cultural and creative market,three principles of crowd design,product form innovation design and brand series design are proposed in the design process.The design strategies formulated above are applied to carry out the design practice of the cultural and creative products of the Red Flag Canal.Through the extraction of cultural relics,engineering sites,historical stories,heroes and other elements of the Red Flag Canal,the design and creation are carried out in the form of illustrations and creative modeling products.At the same time,according to the needs of different consumer groups and combined with the current situation of the local cultural and creative market,three principles of crowd design,product form innovation design and brand series design are proposed.The design strategies formulated above are applied to carry out the design practice of Red Flag Canal cultural and creative products.It is hoped that this study will provide new design ideas and practical experience accumulation for the cultural and creative products of the Red Flag Canal in the centenary commemoration of the founding of the Communist Party of China,and help promote the cultural brand promotion of the Red Flag Canal scenic spot.To provide strategies and suggestions for the development of cultural and creative products in other similar domestic scenic spots and memorial halls,and to provide a new perspective and attempt for carrying forward and inheriting red culture.