Design Research And Application Of Anhui Huangmei Opera Cultural And Creative Products

Anhui Huangmei Opera is one of the five major operas in China.,and is well-known throughout the country as the top of Anhui’s local operas.The design and application of cultural and creative products in Anhui Huangmei Opera is studied.It tries to analyze the culture and cultural and creative products of Anhui Huangmei Opera.This paper analyzes the modern design methods and product realization of Anhui Huangmei opera cultural and creative products,lays a theoretical foundation for the research,and constructs IP images based on Anhui Huangmei Opera,which can be used as a way to explore the innovation of cultural and creative products as the communication mode of opera.First of all,from the perspective of the historical evolution of Huangmei Opera and the exploration of cultural symbols,explore its constituent elements and elements such as the freehand and decorative features of Anhui Huangmei Opera;Secondly,it analyzes and summarizes the definition,classification,development status,development characteristics and paths of cultural and creative products,so as to improve the cultural and theoretical basis for the research and development of cultural and creative products in Anhui Huangmei Opera.The development strategy is studied,and the design princ IPles suitable for Anhui Huangmei opera and cultural creation products are summarized.Based on this,the development mode,application framework and application methods are obtained.Finally,the product design practice is carried out.Questionnaire survey is used to conduct user research,and the target users and the quality of the target products are analyzed to determine the design orientation.The design and application research of Anhui Huangmei opera cultural creation products is carried out,which opens up a diversified path for spreading Anhui Huangmei opera culture.The research focus is the design strategy of coupling Anhui Huangmei Opera and cultural and creative products based on the theory of Huangmei Opera and cultural and creative products.Establish an IP image of Huangmei opera based on Huangmei Opera "Tian Xian Pei" as an example,and conduct design research on cultural and creative products based on this.There are two-dimensional emoji package design based on digital media technology,and three-dimensional based on IP image.product development.It enriches the research and development system of Cultural and creative products of Anhui Huangmei Opera,and integrates anhui Huangmei Opera into People’s Daily life through cultural and creative products.