Design Of Cultural And Creative Products For "Chinese Huangmei Opera Museum" In Anqing

As an important part of cultural and creative industries,museums provide education and appreciation to the public.They are also one of the key ways to enrich the cultural knowledge and spiritual world of the public.The cultural creative industry is highly valued by the state,and the development of museum cultural creative products with specific cultural connotation is an important measure to promote museum culture.This paper first studies the status quo of the cultural and creative products of the museum and the “Chinese Huangmei Opera Museum”in Anqing,and then analyzes the situation faced by the“Chinese Huangmei Opera Museum”in the process of developing cultural and creative products by using the SWOT principle in Anqing,secondly,it puts forward corresponding design strategies from three aspects: design orientation,market orientation and cultural communication,and sums up and analyzes the existing design principles and methods of excellent museum cultural creative products,in this paper,the representative elements of Huangmei opera culture are refined,the Huangmei opera culture and cultural creative products are organically combined,and the Visual communication principles and techniques are used,finally,from the aspects of cultural inheritance,design form,marketing strategy,and so on,the author carries on the exploratory practice.In short,the application of Huangmei opera culture to cultural and creative products and the design of cultural and creative products of the “Chinese Huangmei Opera Museum”in Anqing,which is different from other cultural and creative products,on the one hand,contributes to the promotion of the “Chinese Huangmei Opera Museum”in Anqing,on the other hand,promoting the spread of huangmei opera culture.