The Impact Of Digitalization On Online Sales Of Ukrainian Railway Company: A Case Study

In the past few years,the development of science and technology has brought some changes in people’s lives.This has also led to changes in economic development and further transformation of business.In the past social activities,due to the inconvenience of travel and communication,the process of economic digitalization has been accelerated.In an increasingly digitized economy,using old models and business processes is no longer effective.Flexibility and the ability to change rapidly are becoming major factors for modern companies to remain competitive.All of this also fully applies to rail transport companies,which must get ahead of digitally transformed businesses,because in the near future,companies that exit the digital transformation process will find themselves on the fringes of the domestic and global transport market.In this regard,railway transport companies face a series of important challenges,namely the need to embed digital transformation tools into the traditional business model of railway companies.The speed and success of transformational change depends on the current state of enterprise digitalization and its overall innovation direction,as well as management’s ability to form a long-term strategy for enterprise development under modern conditions.The author takes Ukrainian Railways,the current leader of the railway transportation industry,as the research object.Ukrainian Railways is a state-owned entity operating in the field of railway transport services,the main business of which is the operation of trains for the transportation of passengers and goods within or through Ukraine.This study aims to assess the impact of digitalization on the growth of e-commerce sales in business organizations.To reveal the existence of this effect,the author has formed a table comparing database performance over time,through setting variables and data,and conducting multi-dimensional analysis through different methods.In addition,this paper also studies the current situation of foreign organized railway ticket sales,and compares and analyzes the Ukrainian and foreign railway websites.Finally,it expounds the main shortcomings of the Ukrainian website.On this basis,it discusses and proposes some suggestions for Ukrainian Railways Some targeted suggestions are put forward for the transformation and development of the digital economy.