Research On The Mechanism Of Entrepreneurship Co-creation Promoting Digital Platform Transformation

In the context of digital economy,digital platform transformation has become an important strategic choice for traditional enterprises to gain competitive advantages and achieve "secondary growth".In view of the high failure rate of digital platform transformation of traditional enterprises,how to effectively realize the digital platform transformation of traditional enterprises is becoming a common problem faced by the industry and academia.The practice of digital platform transformation of traditional enterprises shows that traditional enterprises can realize digital platform transformation by establishing new digital platform enterprises,and in the process of entrepreneurship,enterprises have obvious characteristics of interaction with stakeholders to jointly affect the results of digital platform transformation,that is,to promote digital platform transformation through entrepreneurship co-creation.However the digital platform transformation of past research focus more focused on traditional enterprise through organizational change or with the aid of the outside world platform fu can transform the digital platform of the two paths,the lack of traditional enterprise by entrepreneurs to create a digital platform transformation path and mechanism are discussed,thus cannot effectively explain the transformation of innovation in practice.Based on the theory of entrepreneurship to create a visual Angle,the two traditional enterprise business platform to carry on the comparative and case study,trying to break the traditional transform the digital platform of enterprise through the business to create a "black box",the process of the construction of traditional enterprise by entrepreneurs to create a way to transform the digital platform of theoretical model,contribute to transformation and entrepreneurship to create digital platform of related literature,And provide reference and inspiration for the innovation practice of digital platform transformation.The findings are as follows: traditional enterprises cross the digital divide to promote the transformation of digital platform through entrepreneurship co-creation.Specifically,faced with the cognitive gap,enterprises cross the cognitive gap through learning entrepreneurship co-creation to promote the online transformation of enterprises.Faced with the mode gap,enterprises cross the mode gap through innovative and entrepreneurial co-creation actions to promote the enterprise platform transformation;Faced with the technological gap,enterprises can overcome the technological gap through integrated entrepreneurship co-creation and promote the transformation of enterprise digitalization.The conclusions of this paper provide a new realization path and interpretation logic for digital platform transformation,enrich the theories of digital platform transformation,digital divide,entrepreneurship co-creation as well as the research among them,and provide reference and inspiration for traditional enterprises to realize digital platform transformation.